Top Indian Cricket Stars Shine in JioStar's 'Ek Hoke Dekh' IPL 2026 Campaign

JioStar Unveils 'Ek Hoke Dekh' Campaign for 2026 TATA IPL Season

JioStar, the official broadcast and digital partner for the Indian Premier League (TATA IPL), has launched its campaign for the 2026 season with the theme 'Ek Hoke Dekh,' encouraging fans nationwide to unite and experience the tournament collectively. The campaign features prominent cricketers including Ruturaj Gaikwad, Shreyas Iyer, Krunal Pandya, Tilak Varma, and Mohammed Siraj, embodying the message of unity through the slogan 'Ek Hoke Dekh' (Watch as one).

The campaign film, crafted by ZeroFifty and produced by Jamic Films, unfolds a vibrant narrative in a tea shop setting, where a conflict over identity transforms into a story of harmony through the cricketers' intervention. The film showcases how the sense of belonging surpasses geographical boundaries and is influenced by the mutual passion for the teams they represent. Each player's journey mirrors their origins while celebrating the fans who have embraced them in their respective franchise cities. The storyline culminates in a compelling moment where rival fans come together, reinforcing the central theme of unity amidst diversity.

Siddharth Sharma on 'Ek Hoke Dekh' Campaign

Siddharth Sharma

Siddharth Sharma, Head of Content, Sports at JioStar, expressed, “After 18 successful seasons of the TATA IPL, team fandom has transformed into a societal phenomenon. During the two-month extravaganza, the TATA IPL bridges the gaps in India's diverse fabric, uniting fans and eclipsing all other differences. Our films amplify this notion and demonstrate how the contagious excitement of the TATA IPL connects and unifies people across the nation like no other."

Ruturaj Gaikwad on 'Ek Hoke Dekh' Campaign

Shriram Iyer

Chennai Super Kings Captain Ruturaj Gaikwad remarked, “The film beautifully captures a reality for many of us in the league. While we belong to specific regions, the fans in our franchise cities or states have embraced and cherished us as their own. The TATA IPL celebrates this unity, bringing people together in a way unparalleled globally, and the campaign film excellently portrays this sentiment."

Shriram Iyer, Co-founder of ZeroFifty, also shared insights, stating, “'Ek Hoke Dekh' serves as a rallying cry. The TATA IPL presents a unique paradox - while it divides fans by franchises, it equally impels us to set aside all other differences and unite to savor the game. Laden with rivalries, it also serves as a unifying platform. The campaign acts as an invitation and tribute to the spirit of togetherness.”

The upcoming 19th season of the TATA IPL guarantees an exciting blend of emerging talents and established stars. Fans can witness all the thrilling action live on JioHotstar and the Star Sports Network, promising an enthralling experience for cricket enthusiasts nationwide.