"Tina Chen: New CEO of WPP Media China - Insights & Impact"

Insights into WPP Media's New CEO Appointment

WPP Media recently announced the appointment of Tina Chen as the new Chief Executive Officer of WPP Media China, starting from March 30, 2026. Chen brings a wealth of experience and expertise to her new role, having previously served as the Senior Vice President for the China Region at Shiseido. Her tenure at Shiseido was marked by significant achievements in digital transformation and strategic growth initiatives.

Chen's journey at Shiseido began with her role as the Chief Digital Officer, where she led the charge in driving end-to-end digital transformation efforts focused on consumer-centric and data-driven strategies. Over the years, her responsibilities expanded, ultimately leading to her appointment as the Chief Digital and Strategy Officer. In this capacity, she not only oversaw various functions such as consumer and market insights, digital media and marketing, e-commerce, social commerce, analytics, and AI innovation but also steered the company's regional growth strategy and transformation roadmap.

Key Highlights of Tina Chen's Career:

• Extensive expertise in corporate strategy, innovation, consumer insights, data and analytics, media and marketing, and digital commerce.
• Deep sector experience in beauty and luxury, retail, FMCG, and financial services.

Meanwhile, Rupert McPetrie, the outgoing CEO of WPP Media China, will continue to support the organization until June 30, 2026, ensuring a seamless transition of leadership. McPetrie has played a pivotal role in driving the growth of WPP's media operations in China and the Asia-Pacific region over the past decade.

With a strong foundation laid by McPetrie and the appointment of Tina Chen, WPP Media is poised for continued success and innovation in the dynamic landscape of digital marketing and media. Both leaders bring unique skill sets and perspectives that will contribute to the evolution and growth of WPP's media business in China and beyond.