"tgthr. Bolsters Leadership Team with Shamima Pereira and Sonia Kumar"

Enhancing Leadership for Growth and Innovation at tgthr.

tgthr., the integrated creative, media, and production agency based in Mumbai, has recently welcomed two key additions to its leadership team, signaling a significant milestone in its journey of growth and expansion. The appointments of Shamima Pereira as Business Head and Sonia Kumar as AVP – Strategy & Brand Solutions Lead reflect tgthr.'s commitment to amplifying its integrated services, bridging creative, media, and production capabilities to provide holistic and result-oriented solutions for brands.

Shamima Pereira: Driving Business Growth with Rich Experience

With a remarkable career spanning over 14 years across renowned agencies like FCB Ulka, Leo Burnett, Publicis, Scarecrow, and The Womb, Shamima Pereira brings a wealth of experience to her new role as Business Head at tgthr. Her extensive portfolio includes managing both global and Indian brands, such as Amul, Indian Oil, Garnier Colour Naturals, NBA, Heineken, Cathay Pacific Airways, Reliance Jewels, Tourism Australia, and more. Through her role, Shamima is set to fortify client relationships and expand business operations across diverse markets, emphasizing the agency's dedication to fostering long-term partnerships and operational excellence.

Sonia Kumar: Pioneering Strategy and Brand Solutions

Joining as Strategy Head, Sonia Kumar brings a strong background in brand strategy and integrated marketing communications, garnered from her prior engagements with top agencies like Leo Burnett, Dentsu Webchutney, and DDB Mudra. Having collaborated with various brands spanning across sectors like QSR, technology, FMCG, beauty, and more, Sonia's expertise lies in constructing insightful and cohesive strategies tailored to each client's unique needs. At tgthr., Sonia will spearhead the strategic division, working closely with creative and media teams to craft data-driven and integrated solutions that resonate with audiences and deliver impactful results.

Sonia Kumar shared her enthusiasm by stating, "I've always been deeply passionate about building meaningful brand stories, and strategy has been at the core of that journey. For me, great brands are built at the intersection of sharp strategy and compelling storytelling. I've always been excited by that space. I am excited joining tgthr. gives me the opportunity to push those boundaries further and create work that is both impactful and culturally relevant."

In response to these strategic appointments, Aalap, Co-founder and CCO of tgthr., emphasized the agency's commitment to innovation by bringing fresh perspectives on board. It is evident that the combined expertise of Shamima and Sonia will play a vital role in driving the agency towards achieving impactful outcomes and exceeding client expectations.

These new leadership additions not only underpin tgthr.'s focus on integrated solutions but also signify a pivotal phase of growth and evolution for the agency. By fostering a collaborative environment where creativity, media, and production seamlessly intertwine, tgthr. is poised to embark on a journey of creating innovative and forward-thinking solutions that resonate with the ever-evolving needs of brands in 2026 and beyond.