"Society Tea & Junoon's ‘Maya’ Fundraiser: Supporting Performing Arts at NCPA"

Society Tea Partners with The Junoon Foundation for 'Maya' Fundraising Production

In a commitment to culture and community, Society Tea has joined forces as a partner for ‘Maya,’ a special fundraising stage production by The Junoon Foundation. This initiative aims to support and strengthen the performing arts ecosystem in India, with a specific focus on classical and contemporary dance.

'Maya' is set to captivate audiences on 9th April 2026 at 6:00 PM at the Experimental Theatre, NCPA. The 1 hour 20-minute performance, conducted in English, welcomes attendees aged 6 and above into a mesmerizing world of artistic expression. This production follows The Junoon Foundation’s successful debut presentation, ‘KAYA,’ staged in September 2025.

Featuring the talented Mythili Zatakia reprising her role as KAYA and Bhavisha Kothari as MAYA, this showcase embodies The Junoon Foundation's dedication to nurturing the performing arts. The organization's overarching vision includes providing access, creating opportunities, and establishing sustainable support systems for artists and the broader creative community.

Driven by a desire to contribute meaningfully to the arts, 'Maya' serves as a fundraising endeavor to sustain and enhance the artistic ecosystem. Society Tea's collaboration in this venture extends beyond sponsorship; it involves an on-ground presence at the event to engage the audience in a carefully curated brand experience. This experience mirrors the values upheld by Society Tea, emphasizing the importance of fostering connections and creating impactful moments.

Karan Shah, director at Society Tea, highlighted, “At Society Tea, we've always championed the support of creative individuals. Partnering with Junoon for Maya aligns seamlessly with our ethos of nurturing culture and making the arts more accessible and sustainable. The performing arts possess a unique ability to forge authentic human connections.”

Mythili Zatakia, the founder-director of The Junoon Foundation, emphasized, “Collaborations with partners like Society Tea are instrumental in our mission to provide meaningful platforms for artists. 'Maya' signifies more than just a performance; it represents a significant stride towards fortifying the performing arts realm. Building on the foundation laid by 'KAYA,' this production delves into profound narratives through movement, with partnerships like these propelling our vision forward.”

Through a blend of storytelling and purpose, 'Maya' strives to transcend being a mere performance, evolving into a collective endeavor to support and exalt India's diverse cultural tapestry. Furthermore, this creative collaboration aims to raise essential funds to sustain The Junoon Foundation's impactful work in the realm of performing arts.