"Reviving 'Chota Don' Nostalgia: Yes Madam's New Campaign with Rajpal Yadav & Tanya Mittal"

Yes Madam Launches Humorous and Engaging Digital Campaign with Rajpal Yadav and Tanya Mittal

Yes Madam, a leading home salon and wellness platform based in Mumbai, has recently debuted an exciting new digital campaign featuring the renowned actor Rajpal Yadav and popular social media influencer, Tanya Mittal. This innovative campaign represents a milestone for Yes Madam as it collaborates for the first time with Rajpal Yadav, aiming to showcase the reliability and convenience of their at-home services through a humorous narrative.

Created in partnership with Footloose Films, this campaign cleverly incorporates Rajpal Yadav's beloved character, Chota Don, from the classic film Partner (2007), blending nostalgia with comedy to captivate the audience. By engaging with audiences in a light-hearted manner, Yes Madam endeavors to strengthen its position in the market, leveraging the star power of Rajpal Yadav and the influencer status of Tanya Mittal.

The Unveiling and Storyline

The campaign kicks off with Tanya Mittal finding herself in a tricky situation surrounded by goons, calling out for help. Enter Rajpal Yadav in his iconic Chota Don persona, coming to her rescue, leading to a comical altercation while Mittal playfully encourages him. The plot then transitions to Mittal enjoying Yes Madam's services in the comfort of her home, insisting that the earlier incident was real, with images of Chota Don adorning her surroundings.

The film wraps up with a compelling voiceover by Rajpal Yadav, implying that regardless of the authenticity of the initial scenario, the quality and trust embedded in Yes Madam's services always remain unquestionable.

Mayank Arya

Commenting on the campaign, Mayank Arya, Co-Founder and CEO of Yes Madam, expressed, "At Yes Madam, we are committed to crafting campaigns that resonate with our audience in a compelling and memorable way. This collaboration with Rajpal Yadav aligns with our ethos of providing meaningful opportunities and delivering trustworthy services. Through this campaign, we aim to reinforce the reliability and integrity that customers associate with Yes Madam."

Akanksha Vishnoi

Sharing her perspective, Akanksha Vishnoi, Co-Founder of Yes Madam, highlighted, "Modern consumers are drawn to content that seamlessly combines entertainment with relatability. In this campaign, we aimed to evoke a sense of nostalgia while underscoring the convenience and trustworthiness of our home services. The inclusion of Rajpal Yadav's Chota Don character, known for its iconic status and humor, perfectly complements our messaging. Tanya Mittal's involvement injects a vibrant energy into the campaign, bringing our vision to life."

Digital Rollout and Brand Engagement

The campaign is strategically being launched as a digital-first initiative across various social media and video platforms. This approach targets a younger demographic to enhance the brand's appeal while reinforcing its commitment to delivering high-quality, reliable home salon services. By harnessing the power of digital platforms, Yes Madam aims to strengthen its connection with consumers and solidify its position in the market.

Through this collaborative and engaging campaign, Yes Madam demonstrates its innovative marketing strategy in the competitive landscape of 2026. By leveraging the charm of popular figures like Rajpal Yadav and Tanya Mittal, the brand effectively communicates its core values of reliability, convenience, and trust, resonating with a diverse and digitally savvy audience.