"Rev Up Your Marketing Strategy: Global Fuels Podcast Takes London by Storm"
Revolutionizing Outdoor Advertising: Global's Creative Campaign for Up To Speed Podcast
Global has set a new standard in outdoor advertising with the launch of an innovative 3D anamorphic campaign to promote its Formula 1 podcast, Up To Speed. The high-impact visual campaign, showcased across prominent digital screens in London, including the renowned Outernet London, is designed to captivate audiences with immersive creatives that bring the excitement and speed of Formula 1 to life.
The Immersive Experience
- Full-motion 3D visuals of a racing car bursting out of screens grab attention and convey the intensity of the sport.
- Bespoke creatives on Global’s digital escalator screens in the London Underground feature a giant F1 tyre cascading through the space, offering commuters a thrilling visual experience.
The campaign, a result of collaboration between Global's internal creative, marketing, and PR teams and Tommy, has been met with enthusiasm from the hosts and contributors of the Up To Speed podcast. Jolie Sharpe, the podcast host, expressed her pride in the campaign, highlighting how it effectively showcases the energy and action of the show to a broad audience.
Featuring prominent figures from the Formula One world such as Will Buxton, Naomi Schiff, and David Coulthard, the podcast aims to provide fans with exclusive insights, race reactions, and commentary on the latest developments in the sport. David Coulthard emphasized the teamwork and visionary approach of Global in delivering a podcast that engages and informs Formula 1 enthusiasts.
Will Buxton praised the campaign for capturing the essence of Up To Speed - its dynamic energy and commitment to presenting Formula 1 in an engaging manner. The scale and creativity of the campaign have left a lasting impression on the hosts, reflecting the show's ethos of bringing the sport to life in innovative ways.
Naomi Schiff commended Global's dedication to making Up To Speed a success, noting the bold and creative nature of the campaign that truly embodies the spirit of Formula 1. The collaborative effort between the hosts and Global has resulted in a campaign that resonates with fans and showcases the passion for the sport.
Since its launch earlier this year, Up To Speed has seen remarkable success, achieving over 1 million downloads and amassing over 46.6 million video views on social media platforms. With a growing following of over 112,000 across various channels, including YouTube, Instagram, TikTok, and Facebook, the podcast has solidified its position as a top choice for Formula 1 enthusiasts seeking in-depth analysis and exclusive content.
Global's commitment to pushing the boundaries of experiential outdoor advertising is evident in this campaign, which not only amplifies the podcast content but also engages audiences on a grand scale. By leveraging innovative formats and creative storytelling, Global continues to redefine the possibilities of reaching and captivating audiences through outdoor advertising.
For a glimpse of the campaign, watch the video here. You can also view more highlights on Global's Instagram here.
| Credits |
|---|
| Marketing & PR - Global |
| Director of Communications: Justine Bower |
| Marketing Manager: Mitchell Ley |
| Creative Design |
| Creative Director: Mark Potts |
| Creative Lead: Bill Roberts |
| Senior Designer: Joshua Smith |
| 3D Production - Tommy |
| Creative Director: Will Tunstall |
| Sound Design: James Smith & Will Tunstall |
| Post Production: James Smith |
| Visual Effects: James Smith |
| 3D Design: James Smith & Nikita Goryainov |
| Producer: Sam Towerton & Seb Roskell |
| Video - POD LDN |
| Fiona Magill • Senior Account Director |
