Preserving a 15th Century Art: Woman's 30-Year Journey
The Art of Kasuti Embroidery: A Testament to Tradition
Steeped in history and cultural significance, the art of kasuti embroidery has found a modern-day champion in Arati Hiremath, the innovative mind behind Artikrafts. Originally stemming from the Chalukya dynasty in the 15th century, this intricate embroidery style was traditionally crafted by the skilled hands of women in Karnataka, each stitch weaving a narrative of tradition and heritage.
The Rich Tapestry of Kasuti
What sets kasuti apart is its unique nature. Unlike other embroidery styles, kasuti requires the artisan to work on a blank canvas, without the aid of traced designs. This demands a high level of skill and precision, making it a craft reserved for those who have mastered its intricacies over years of practice. Drawing inspiration from nature and elements like temples, peacocks, and lotuses, the motifs in kasuti reflect a deep-rooted connection to the artisan's surroundings.
A Journey of Empowerment and Innovation
Arati's foray into the world of kasuti embroidery was serendipitous, blossoming from a simple request for work from women she had known in her past. What started as a humble initiative to connect these artisans with opportunities soon burgeoned into Artikrafts, a platform dedicated to preserving and promoting this traditional craft.
SEMA, founded in 2003 under the Artikrafts umbrella, focused on empowering women artisans by providing them with training and support. Despite facing challenges with funding in later years, Arati's perseverance and commitment to the craft never wavered.
Innovation Meets Tradition
Embracing the digital age, Artikrafts found new avenues for growth through online platforms and partnerships with fashion institutes like NIFT. The surge in interest in traditional crafts in 2012 propelled Arati and her team to greater heights, expanding their reach both locally and internationally.
Today, Artikrafts boasts a diverse collection of embroidered products, from shawls to sarees and bags, each bearing the hallmark of kasuti craftsmanship. With over 850 artisans trained and 200 actively engaged, the brand continues to bridge the gap between tradition and modernity, catering to a global audience.
Reflecting on her remarkable journey, Arati expresses gratitude for the opportunity to revive a fading art form. With an annual turnover of around Rs 40 lakh and a dedicated team managing operations, Artikrafts stands as a testament to the enduring allure of kasuti embroidery.
Edited by Divya Sethu
Source: The Better India