"Optimizing Site Architecture for Improved SEO, AI, and User Experience"
Exploring Advanced Architecture and AI in 2026
In the fast-evolving digital landscape of 2026, advanced architecture plays a crucial role in determining the visibility and accessibility of your online content. It goes beyond mere technical structure to ensure that your content is not only found but also understood by search engines and sophisticated AI systems.
Discover the Future with SMX Now
Mark your calendars for July 15 and join us for the upcoming SMX Now event. This session will feature Shari Thurow, a renowned co-founder, information scientist, and search director at the Information Architecture Gateway. Thurow will delve into the intricacies of advanced architecture, shedding light on its significance in the realms of AI, SEO, and site development workflows.
Thurow will introduce a comprehensive five-phase framework that has been refined through years of hands-on experience with esteemed organizations such as Microsoft, Google Cloud, Abbott Laboratories, and more. By leveraging her expertise, attendees will gain valuable insights into how architecture decisions influence labeling systems, wayfinding networks, taxonomy development, wireframes, and AI's access to essential content.
This session is designed to challenge existing myths and misconceptions surrounding architecture, debunking ideas such as the outdated three-click rule, the limited perception of taxonomy as a mere hierarchy, and the misconception that AI can autonomously generate effective wireframes without a robust architectural foundation.
By the end of the session, you'll be equipped with a practical framework that empowers you to create websites that effectively communicate with users, search engines, and the increasingly human-centered AI systems of today.
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