"Omnicom's Credera Drives Global Growth with LeapPoint Integration"

The Evolution of Enterprise Marketing Transformation with Omnicom

Omnicom has recently made waves in the digital marketing sphere with the launch of a global Adobe-focused practice under its transformation consultancy arm, Credera. This strategic initiative represents a significant step towards enhancing Omnicom's capabilities in enterprise marketing transformation, solidifying its position as a key player in the industry.

The integration of LeapPoint into Credera marks a pivotal moment for the newly formed Adobe practice, which will be spearheaded by Nik DeBenedetto in his role as Global Managing Director. This collaboration brings together Credera's extensive consulting experience with LeapPoint's specialized expertise in all things Adobe, leveraging Omnicom's holistic ecosystem encompassing media, creative, commerce, data, and identity solutions.

Advancing Enterprise Marketing Transformation

• Omnicom's strategic move aims to offer end-to-end solutions at scale, catering to the evolving needs of clients in an increasingly digital landscape.
• Recognized for its Adobe proficiency, LeapPoint has previously received prestigious accolades like the Adobe Digital Experience GenStudio Partner of the Year – Americas and the Adobe Digital Experience Partner of the Year – UK&I back in 2025.

This integration not only reinforces Omnicom's commitment to providing comprehensive consulting services but also underscores its dedication to innovation and client-centric solutions. Nik DeBenedetto emphasizes the value this collaboration brings, stating that it will enable clients to maximize their Adobe investments more efficiently, ultimately driving tangible results for businesses.

Furthermore, Omnicom's holistic consulting strategy is further fortified by key appointments, including industry veterans Jantzen Bridges and Todd Schwarz. Jantzen Bridges, the Global President of Credera, expressed optimism about the growth prospects under DeBenedetto's leadership, highlighting the company's strategic focus on automated content supply chains, data-driven personalization, and cutting-edge operating models.

Luke Taylor, CEO of Omnicom Precision Marketing, underscores the transformative impact of the integrated model on clients' operations. By combining LeapPoint's Adobe proficiency with Credera's transformation capabilities within Omnicom's seamless client service model, the company is poised to drive operational excellence and sustainable revenue growth for its clientele.

Future Outlook and Industry Leadership

• Omnicom is set to unveil its unified Adobe practice officially at the upcoming Adobe Summit in April, where it will participate as a Diamond Sponsor.
• This launch reinforces Omnicom's commitment to aligning consulting, technology, and marketing expertise to meet the growing demand for integrated solutions in digital transformation.

As businesses navigate the complexities of the digital landscape in 2026 and beyond, partnerships like the one between Omnicom, Credera, and LeapPoint are essential for driving meaningful change and delivering impactful results. By harnessing the power of Adobe solutions and a collective wealth of experience, Omnicom is paving the way for a new era of enterprise marketing transformation.

Jantzen M. Bridges	Luke Taylor