Omnicom Media: APAC Leader and Global Top Media Group

Omnicom Media Tops Rankings in Asia Pacific: A Look into RECMA Diagnostics Report 2026

Omnicom Media has emerged as a powerhouse in the media agency landscape, securing top positions in the latest RECMA Diagnostics report for Asia Pacific and globally. The integration of Omnicom Media Group and IPG Mediabrands in December 2025 played a significant role in this achievement, propelling the group to the forefront of media agency performance.

Key Highlights from the Report:

• Omnicom Media ranked #1 in Asia Pacific and as the best performing global media network.
• Agencies OMD and PHD clinched the top two positions in APAC, maintaining their stronghold for the second consecutive year.
• Globally, four Omnicom Media agencies—OMD, PHD, Initiative, and UM—featured in the top 10, with OMD retaining the top spot for the 11th consecutive RECMA report.

RECMA's evaluation criteria, encompassing factors like client portfolio strength, digital capabilities, and operational consistency, positioned Omnicom Media agencies as industry leaders. This recognition reflects the relentless pursuit of excellence and innovation within the network's operations.

Tony Harradine, CEO of Omnicom Media Asia Pacific, emphasized the importance of these results, attributing them to the talent and capabilities present in the APAC region. The strategic combination of scale, intelligence, and expertise within the network reinforces its dedication to fostering client growth and success.

Kartik Sharma, CEO of Omnicom Media India, echoed this sentiment, underscoring the cohesive nature of the network and the collective effort driving consistent performance across markets. This unified approach has proven instrumental in delivering exceptional results for clients and elevating the business ecosystem as a whole.

Driving Success through Collaboration and Innovation

Omnicom Media's recent achievements coincide with its 100-day milestone post-integration, during which it secured notable client wins across the APAC region and India. The group's strategic partnerships with leading platforms and forays into cutting-edge advertising formats demonstrate a commitment to staying at the forefront of industry trends and technological advancements.

Tony Harradine highlighted the transformative impact of integrated capabilities in action, emphasizing the network's readiness to lead in a dynamic and competitive landscape. The agility and effectiveness showcased by Omnicom Media position it as a front-runner in delivering multi-disciplinary solutions that drive growth and innovation for clients.

Additionally, OMD's continued dominance globally, coupled with its exceptional performance consistency across diverse markets, solidifies its reputation as a trailblazer in the media agency sector. The agency's adept navigation of evolving market landscapes underscores its adaptability and resilience in meeting client needs effectively.

As the digital marketing and advertising landscape evolves in 2026, Omnicom Media's strategic positioning and unwavering commitment to excellence continue to set industry benchmarks and redefine success in the media agency domain.