"Myntra's 'Fashion As YOU Like It' Campaign with Kiara Advani: Style Revolution"
Myntra's "Fashion As YOU Like It" Campaign: Redefining Personal Style
Myntra, the popular online fashion destination, recently launched its latest campaign, titled "Fashion As YOU Like It." This creative endeavor features the talented actor Kiara Advani and is designed to celebrate personal style while empowering women to embrace fashion as a means of self-expression, free from societal norms and expectations.
A New Approach to Fashion
The campaign, consisting of six compelling films, showcases fashion as a deeply personal choice. It emphasizes the importance of individuals reclaiming their unique style from external influences, be it trends, unsolicited opinions, or online feedback. Through engaging storytelling, the films depict relatable scenarios where women navigate the pressures of fashion, ultimately highlighting the message that genuine style stems from personal decisions.
Kiara Advani leads the campaign alongside filmmaker Karan Johar and social media personality Orry, contributing to a narrative that encourages creativity and the freedom to explore fashion preferences. The campaign not only promotes personal style but also directs attention to Myntra's dedicated 'Fashion as YOU Like It' section, featuring renowned international brands such as Forever New, Desigual, Aldo, and others.
Global Fashion at Your Fingertips
In the evolving landscape of 2026, Myntra has positioned itself as a hub for global fashion, beauty, and lifestyle. The platform boasts a diverse portfolio of over 450 international brands, with an addition of more than 40 global labels in 2025 alone. By curating a selection of popular international names and emerging homegrown brands, Myntra caters to the diverse and dynamic fashion preferences of its audience.
The campaign shines a light on emerging Indian brands like Rareism, Sage by Mala, Cai, and others, showcasing them through the 'Freshly Found' discovery widget. This feature promotes trending digital-first Direct-to-Consumer (D2C) labels, reflecting Myntra's commitment to offering a wide array of choices that cater to individual tastes.
Empowering Individuality in Fashion
According to Neha Gulati, Senior Director of Brand Marketing at Myntra, "Fashion As YOU Like It" celebrates the freedom of self-expression and individuality in dressing. The campaign pays tribute to modern women making bold fashion choices and embracing their unique styles unapologetically. Kiara Advani, reflecting on the campaign, expresses her view that fashion should be a personal journey of experimentation and self-discovery, never constrained by rules or trends.
Adarsh Atal, Chief Creative Officer at Tilt Brand Solutions, praises the campaign for its focus on personalizing fashion choices. He highlights the importance of trusting one's style instincts and emphasizes that Myntra provides a platform for every individual to explore and express their unique fashion perspective.
The campaign's films, through relatable scenarios, challenge societal expectations surrounding fashion and advocate for individuality and experimentation. By showcasing Myntra's seamless return process and introducing international fashion influences to Indian consumers, the campaign reinforces the idea that true style emerges from personal identity, discovery, and the freedom to express oneself without constraints.
Ultimately, "Fashion As YOU Like It" embodies the essence of personal style and serves as a reminder that fashion is a form of personal expression to be embraced without limitations, guided solely by individual preferences and the joy of self-discovery.
Creative Credits:
- Director - Shirsha Guha Thakurta
- Production House - OINK FILMS
- Creative agency - Tilt Brand Solutions
- Cast: Adarsh Atal, Kushagra Tuli, Tiyasha Ray, Jonaki Guha, Nishita Shah, Arjun Budhiraja, Zeba Shaikh, Shireen Bhatt, Prittikka Thakkarr
