Meet the Jury Chairs of ABBY Awards 2026

The Role of Industry Leaders in India's Creative Awards - ABBY Awards 2026

The Advertising Club has recently shared exciting news regarding the upcoming ABBY Awards 2026. This prestigious event, powered by The One Club for Creativity | The One Show, is set to showcase the best of creativity in the marketing and advertising industry. What makes this announcement even more captivating is the appointment of three distinguished industry leaders as Jury Chairs for various categories. Let's take a closer look at these influential personalities who will be steering the judging process:

Josy Paul - Championing Sustainable Development Goals

• Josy Paul, the Chairperson & CCO of BBDO India, has been chosen to lead the Sustainable Development Goals category. His creative journey is marked by a deep commitment to impactful storytelling that goes beyond traditional advertising. Paul is renowned for pioneering the concept of "Create acts, not ads," which has resulted in globally acclaimed campaigns that address crucial societal issues.
• His exceptional leadership at BBDO India has led to the creation of groundbreaking campaigns like Ariel's 'Share The Load', Whisper's 'Touch The Pickle', and Visa's 'Kindness Is Cashless'. These initiatives have not only won prestigious awards at Cannes Lions International Festival of Creativity but have also sparked meaningful dialogues on topics such as equality, inclusion, and social change.

Minakshi Achan - Shaping Branded Content and Entertainment

• Minakshi Achan, the Head of Brand at JioStar, brings over three decades of experience to her role as Jury Chair for the Branded Content and Entertainment category. Her comprehensive background in marketing, creative, and brand management has been instrumental in defining impactful brand narratives.
• Currently spearheading marketing and creative endeavors at JioStar, Achan oversees the brand ecosystem for JioHotstar and the network's diverse entertainment and sports offerings. With a career that includes significant contributions at Rediffusion Y&R and House of Anita Dongre, she continues to push boundaries in the world of brand storytelling.

Mayur Hola - Crafting Brand Experience and Activation

• Heading the Brand Experience and Activation category is Mayur Hola, the VP Brand at Swiggy. Hola's strategic vision for brand development revolves around creating culturally relevant and emotionally resonant experiences for consumers.
• His professional journey, which spans roles at OYO and Subway India, showcases a diverse skill set that encompasses gaming, advertising, and brand building. At Swiggy, Hola plays a pivotal role in shaping the brand's narrative and fostering meaningful connections with the audience.

The ABBY Awards 2026, set to coincide with Goafest 2026 from May 20 to 22 at Taj Cidade de Goa Horizon, promises to be a celebration of creativity, innovation, and industry excellence. With these esteemed Jury Chairs at the helm, the event is poised to honor exceptional work that not only captivates audiences but also drives positive change in society.