Meet Sumit Kohli: The New Head of Investment at dentsu APAC
Sumit Kohli Joins dentsu as Head of Investment - APAC
Sumit Kohli has recently embarked on a new professional journey by joining dentsu as the Head of Investment - APAC. With over a decade of valuable experience at Publicis Media, where he held the position of Executive Director – Investment, Accountability & Partnerships – APAC, Kohli brings a wealth of expertise to his new role. His announcement of this career move was made through a LinkedIn post, where he articulated his vision for the future.
In his statement, Kohli expressed his enthusiasm about his new role at dentsu and outlined his strategic priorities moving forward. He emphasized the importance of implementing structured, client-centric investment strategies that prioritize client objectives and deliver impactful outcomes.
As Head of Investment - APAC at dentsu, Kohli’s primary mandate is to enhance the network's investment strategy across the Asia-Pacific region. He aims to drive efficiency, foster accountability, and ensure that all media investments align with client needs, ultimately leading to more effective and meaningful results.
Before his tenure at Publicis Media, Sumit Kohli held significant positions at renowned organizations such as MediaCom Singapore, VivaKi, MEC, and Percept. His career journey began in 2007 as a Media Planner at Percept, where he laid the groundwork for a successful career in media and communications.
With a robust professional background spanning over 15 years, Kohli possesses extensive expertise in various facets of the industry. His skill set includes proficiency in media buying, strategic planning, brand management, mobile marketing, ad networks, integrated marketing, radio advertising, media relations, and digital marketing.
Key Highlights of Sumit Kohli's Career:
- Extensive experience in media buying, planning, and strategy
- Proficiency in brand management and mobile marketing
- Expertise in ad networks, integrated marketing, and radio advertising
- Well-versed in media relations and digital marketing
Sumit Kohli's diverse professional background equips him with a comprehensive understanding of the dynamic landscape of media and advertising. His strategic approach to investment and commitment to client-centric practices make him a valuable addition to dentsu, as the company continues to elevate its presence and performance in the Asia-Pacific region.
