Mauro Ramalho to Chair ABBY Awards 2026 Jury
Mauro Ramalho: Leading Innovation in Creative Commerce
Mauro Ramalho, the Chief Creative Officer at Publicis Brazil, has been selected as the Jury Chair for the Creative Commerce, Use of Data, B2B category at the prestigious ABBY Awards 2026. This event is powered by The One Club for Creativity | The One Show and is a significant acknowledgment of his outstanding contributions to the advertising industry.
Ramalho, with an impressive career spanning over 25 years in both national and international advertising, has garnered a reputation for excellence and innovation. In his current role at Publicis Brazil, he spearheads creative strategy and execution, emphasizing global integration across diverse markets and platforms.
A Global Advertising Trailblazer
- Previously serving as the VP and Executive Creative Director at R/GA São Paulo, Ramalho played a pivotal role in seamlessly integrating operations with global offices located in key cities like New York, London, Portland, and California.
- Throughout his career, he has collaborated with renowned global brands such as Verizon, Google, Meta, Samsung, American Express, Heineken, and Ally, leaving a significant impact on their marketing strategies.
- Ramalho's journey includes a transformative period at CUBOCC, where he was instrumental in shaping the agency into one of Brazil's most innovative and influential players before it became part of the IPG network.
Recognitions and Achievements
Mauro Ramalho's remarkable contributions have not gone unnoticed, earning him accolades at prestigious events like Clios, Effies, TikTok Awards, and MMA Smarties. His expertise has also been sought after on esteemed award juries including The Andys, TikTok Awards, and Lisbon Awards.
His professional voyage has been decorated with leadership roles at renowned agencies such as FCB and AKQA, where he led groundbreaking campaigns for iconic brands and contributed to globally recognized projects.
Upcoming Industry Event: ABBY Awards 2026
The ABBY Awards 2026, powered by The One Club for Creativity | The One Show, is set to take place during the Goafest 2026 from May 20 to 22 in Goa. This event promises to bring together luminaries from the advertising, marketing, and creative spheres for a celebration of industry excellence.
Mauro Ramalho's appointment as the Jury Chair not only highlights his individual brilliance but also signifies a broader trend towards recognizing and rewarding innovation, creativity, and data-driven strategies in the contemporary marketing landscape.
