"Kenstar's 5-Star Air Coolers: Rajkummar Rao & Patralekha Shine in New Campaign"

Kenstar Launches Energy-Efficient Air Cooler Range with Celebrity Endorsements

Kenstar, a well-known home appliance brand in India renowned for its cooling solutions, has introduced a new video campaign featuring popular Bollywood actors Rajkummar Rao and Patralekha Paul. The campaign aims to promote Kenstar's latest range of energy-efficient air coolers, emphasizing their India-first approach with a 5-Star BEE energy rating and an impressive 5-year warranty. These features position the air coolers as a blend of exceptional cooling performance, energy savings, and long-term reliability, catering to the current demand for sustainable and cost-effective appliances in Indian households.

The brand ambassadors, Rajkummar Rao and Patralekha Paul, express their confidence in Kenstar's commitment to innovation and reliability. Rajkummar Rao mentioned, "Kenstar has always stood for reliability and meaningful innovation. This range is not just a campaign; it's a promise that genuinely benefits Indian families through energy efficiency and long-term dependability." Patralekha Paul added, "What I truly value about Kenstar is the trust it has built over the years. Their products reflect what today's consumer looks for—performance, responsibility, and peace of mind."

Brand Commitment and Vision

Kenstar's CEO, Sunil Jain, highlighted the brand's focus on enhancing everyday living through innovation. He stated, "Through this campaign, we are reinforcing our commitment to delivering best-in-class efficiency, durability, and sustainable cooling solutions for Indian homes." The company currently offers a diverse portfolio of over 50 air cooler models suitable for residential and commercial spaces, with export operations to more than 30 countries.

Product Range and Innovative Technologies

• Maha Desert Coolers
• Desert Coolers
• Tower Coolers
• Personal Coolers
• Trolley Coolers
• Window Coolers
• Table-Top Coolers

The air coolers are equipped with advanced technologies such as BLDC Maxx Technology, Quadra Flow Technology for enhanced air delivery, Hydro Dense Mesh Honeycomb Cooling Pads, and a Heavy-Duty Double Ball Bearing Motor. These features are designed to ensure consistent cooling and long-lasting performance for the users.

Availability and After-Sales Support

The COO of Kenstar, Santosh Bhamre, emphasized the company's focus on consumer awareness regarding energy-efficient cooling. The new air cooler range is readily available across various platforms including e-commerce, quick commerce, D2C channels, and offline retail outlets, ensuring easy accessibility for customers throughout India. Additionally, Kenstar's 5-Star rated air cooler range is supported by a robust after-sales ecosystem comprising 560+ service centers, 29 branches, and 18 warehouses across the country, guaranteeing nationwide service coverage for customers.

To watch the campaign video, click here.