"Jitesh Sharma and KFC's Crispy Shawarma Wrap Collaboration"

KFC India Launches Crispy ShaWOWrma Wrap, Capturing Mother-Daughter Dynamic in New Campaign

Exploring the intricate dance of decision-making during mother-daughter outings, KFC India has unveiled its latest offering, the Crispy ShaWOWrma wrap, in a playful new campaign featuring popular on-screen duo Priyamani and Ashlesha Thakur. The campaign artfully captures the familiar scenario of choosing a dining destination post-shopping, where one party proposes KFC while the other hesitates, leading to a humorous exchange of "haan" and "naa".

Unveiling the Crispy ShaWOWrma Wrap

The campaign film showcases the duo wrapping up a shopping spree, with Ashlesha suggesting a KFC visit, only to be initially met with skepticism by Priyamani. The storyline unfolds with dramatic reactions and a firm refusal evolving into an enthusiastic approval after trying the all-new Crispy ShaWOWrma wrap. The twist in the narrative captures the essence of playful indecision and the joy of surrendering to irresistible flavors.

A spokesperson from KFC India explained, "The decision to indulge in KFC is often less about the indulgence itself and more about finding the right moment. The Crispy ShaWOWrma Wrap embodies this dynamic perfectly, showcasing how quickly initial hesitation can transform into wholehearted enjoyment with just one bite. This new offering celebrates the universal love for finger-licking good food and the spontaneity of enjoying it anytime."

Chief Creative Officer's Perspective

Mayuresh Dubhashi, Chief Creative Officer at FCB Neo, highlighted the campaign's success in overturning common indecisiveness among potential KFC customers into excitement and satisfaction. The introduction of the Crispy ShaWOWrma Wrap blends KFC's signature crispiness with beloved flavors in a format that is both comforting and novel, ensuring every initial doubt transitions into eager acceptance.

The Crispy ShaWOWrma Wrap features a toasted tortilla loaded with crispy Peri-Peri chicken strips, shawarma mayo, fresh lettuce, and tangy Mediterranean veggies, priced affordably starting at Rs. 169. KFC enthusiasts can relish this new creation at any of the 1300+ KFC outlets in India through dine-in, takeaway, the KFC app, website, or popular food delivery platforms.

Agency Creds:

• Agency: FCB Neo
• Group CEO, FCB India & South Asia: Dheeraj Sinha
• Chief Executive Officer: Ashima Mehra
• Chief Creative Officer: Mayuresh Dubhashi
• Chief Strategy Officer: Punit Kr. Singh
• President: Saksham Kohli

Production Details:

• Production House: Jungle Co
• Director: T Sapna
• Producers: Rudra Mawani, Rajdeep Rahi

With its latest campaign, KFC India not only introduces a delectable addition to its menu but also encapsulates the essence of familial dynamics and culinary delight in a way that resonates with audiences, promising a "WOW" experience with every bite.