Introducing Pay10 World: 'No Borders. Just Business.' Campaign

Pay10 Revolutionizes Cross-Border Transactions with ‘Pay10 World’

Pay10 has introduced ‘Pay10 World’ in India, accompanied by the bold campaign, “No Borders. Just Business.”, with the objective of simplifying cross-border transactions and empowering Indian businesses to grow globally. This initiative comes on the heels of Pay10 obtaining full authorization under the Reserve Bank of India’s Payment Aggregator – Cross Border (PA-CB) framework, enabling the provision of compliant services for both export and import payment processes.

Facilitating Global Expansion

• 'Pay10 World' serves as a cohesive platform that allows businesses to accept international payments in various currencies while receiving settlements in INR.
• The solution seamlessly incorporates global payment methods into India’s real-time payments infrastructure and includes essential compliance features like automated FIRA generation, streamlining cross-border operations.

The innovative campaign, “No Borders. Just Business.”, leverages humor-driven storytelling across three films to underscore the typical challenges encountered by exporters, such as delays and intricate verification procedures. This narrative positions Pay10 World as a smooth and effective alternative, emphasizing its superior efficiency and seamlessness in comparison to conventional methods.

Enhancing Cross-Border Commerce

Besides facilitating exports, the platform supports cross-border imports by enabling Indian businesses to conduct global transactions in INR while ensuring compliant settlements to international merchants in their respective currencies. This dual functionality is designed to enhance the predictability and scalability of cross-border commerce, providing a competitive edge in the global market.

Prabhpreet Singh Gill (Harry Gill), Founder & Chairman of Pay10, expressed, “Finance must transcend traditional boundaries to meet the demands of a rapidly evolving global economy. With Pay10 World, we are constructing a future-proof payment infrastructure that seamlessly connects markets and promotes equitable, unhindered access to global trade. Our strategy is rooted in robust regulatory compliance and a dedication to establishing interoperable systems that transcend borders, aligning with India’s Vision 2030, which has been instrumental in propelling the national fintech landscape towards global competitiveness.”

Dr. Atul Mehta, CEO of Pay10 India, stated, “Through Pay10 World, our primary focus is to introduce greater predictability and control into cross-border business by simplifying the integration of payments, settlements, and compliance. As more Indian enterprises venture into the global arena, our goal is to make cross-border transactions more dependable and easier to navigate, empowering them to operate confidently in international markets.”