How Tribes Leverages Data for Enhanced OOH Strategies

Tribes Invests in DGTOOHL: Transforming Out-of-Home Advertising with Data-driven Strategies

Tribes, an integrated communications agency based in New Delhi, has taken a strategic leap forward by investing in DGTOOHL, a specialized data-driven out-of-home (OOH) media company. DGTOOHL is known for its expertise in programmatic digital out-of-home (DOOH) advertising and real-time audience intelligence, making it a valuable addition to Tribes' expanding media and technology ecosystem.

This investment signifies a pivotal moment in Tribes' journey to enhance its outdoor advertising and digital media capabilities. By partnering with DGTOOHL, Tribes aims to provide clients with more intelligent, measurable, and performance-driven advertising solutions. With an extensive portfolio of over 450 brands and an annual billing exceeding INR 1000 crore, Tribes is dedicated to broadening its offerings in media, experiential marketing, digital solutions, and technology-led strategies.

The collaboration between Tribes and DGTOOHL will bring advanced data intelligence, programmatic buying, and real-time campaign optimization to Tribes' OOH capabilities. This integration will empower brands to plan and evaluate campaigns with enhanced precision and effectiveness, setting new standards for the industry.

Empowering OOH with Technology and Data-driven Insights

• DGTOOHL focuses on revolutionizing OOH advertising by incorporating geospatial intelligence, mobile SDK data, and programmatic infrastructure.
• Its innovative platform facilitates cost-per-impression media buying, real-time campaign optimization, audience measurement, and live reporting, ensuring transparency and accountability in outdoor media.

Gour Gupta, Chairman of Tribes, expressed enthusiasm about the partnership, emphasizing the transformative shift in the OOH industry towards data-driven impact. Gupta stated, "The collaboration with DGTOOHL aligns seamlessly with our vision to offer precise, measurable, and impactful solutions to our clients, propelling OOH into a performance-driven medium."

Mayank Sharma, Co-Founder & CTO of DGTOOHL, highlighted the shared vision between the two companies in elevating OOH into a data-first, outcome-oriented medium. Sharma emphasized the need for intelligent, integrated solutions that deliver tangible results, a demand that this partnership aims to meet by combining Tribes' strategic depth and scale with DGTOOHL's technological expertise.

Setting New Benchmarks in Audience Engagement and Transparency

• The partnership will enable precision targeting based on real-world audience movement, dynamic campaign optimization, and end-to-end transparency through live dashboards and measurable metrics.
• Brands will have opportunities to explore high-growth formats such as digital screens, dynamic creatives, and location-based storytelling, unlocking new avenues for impactful advertising.

As the boundaries between digital and physical media continue to blur, the need for data-driven strategies in OOH advertising becomes increasingly vital. By combining Tribes' extensive resources and capabilities with DGTOOHL's technological innovations, the partnership is poised to redefine how brands engage with audiences in the real world, setting a new standard for effective and measurable outdoor advertising.