"Havas' Maison BETC Acquires Eyesight: Elevating Luxury Event and Fashion Show Expertise"

Havas Acquires Eyesight: Enhancing Luxury Brand Experience

Havas has made strides in expanding its influence in the luxury and premium brand segment through the recent acquisition of Eyesight by Maison BETC, a significant move that is set to elevate the capabilities of both entities. Eyesight, an independent event production agency founded in 2002 by Thierry Dreyfus, has positioned itself as a leading specialist in designing and executing fashion shows and high-profile brand events for globally recognized luxury houses.

The Expertise of Eyesight

• Eyesight has curated a team of international creatives and production specialists, including key figures like Edward Ross, Alexandra Avalone, and Marie Meresse, each contributing their unique talents to the agency's portfolio.
• Operating across Paris, New York, and Milan, Eyesight is renowned for its ability to craft sophisticated artistic productions that seamlessly blend art direction, lighting, scenography, and the latest media technologies to deliver immersive experiences for luxury brands.
• Over the years, Eyesight has orchestrated over 3,000 fashion shows for prestigious brands such as Dior Homme, Yves Saint Laurent, Fendi, and more, showcasing their expertise and finesse in the realm of luxury events.

The Acquisition Impact

The integration of Eyesight into Maison BETC's framework marks a significant enhancement in the production capabilities and service offerings of both entities. Maison BETC now possesses a stronger foothold in the luxury value chain, leveraging the specialized expertise of Eyesight to deliver unparalleled experiences for discerning luxury brands.

Beyond fortifying its production capabilities, the collaboration between Eyesight and BETC's production arm, POP, promises the exploration of new partnerships with leading luxury brands, fostering a dynamic environment for creative innovation and growth.

Future Collaborations and Innovations

Looking ahead to the future of luxury brand experiences, both Eyesight and Maison BETC are poised to explore the realm of artificial intelligence, envisioning new possibilities in enhancing the immersive nature of fashion shows and their cinematic documentation. This forward-looking approach underscores a commitment to pushing boundaries and redefining the luxury brand landscape.

Yannick Bolloré, Chairman and CEO of Havas,	Clément Boisseau, CEO of Maison BETC and Global Chief Strategy Officer of BETC,

In response to the acquisition, Yannick Bolloré expressed excitement about the opportunities that lie ahead with Eyesight joining the Havas family, emphasizing the aim to deliver increasingly innovative and premium experiences for brands in the luxury segment. This strategic acquisition not only strengthens Havas' presence in the luxury realm but also underscores its commitment to elevating brand experiences to new heights.

Mercedes Erra, Founder and Chair of BETC's Supervisory Board, echoed the sentiment of aligning creative synergies between Maison BETC and Eyesight, heralding a new era of collaboration that promises to redefine aesthetic standards and evoke powerful emotions through experiential design.

Thierry Dreyfus, CEO and Artistic Director of Eyesight, reflected on the transformative nature of the partnership, emphasizing the shared values of perfection and human connection that underpin the collaboration between Eyesight and Maison BETC. Together, the entities aim to craft experiences that resonate on a deeper level, showcasing a fusion of sensitivity, precision, and ambition in their support of luxury brands.

Clément Boisseau emphasized the strategic importance of integrating Eyesight into Maison BETC, positioning the move as a step towards establishing an international network dedicated to shaping the future of luxury experiences. The addition of Eyesight bolsters Maison BETC's ability to deliver exceptional standards of creativity and service, further solidifying its presence in key markets like Paris, New York, and Shanghai.