Google Search Console Bug Fix: Impression Counts Rectified
Google Fixes Search Console Bug: Impression Counts to Decrease
Google is currently addressing a significant bug within the Search Console that has been causing inflated impression counts. This bug has been present since May 13, 2025. As the fix gradually goes live, reported impressions in the Search Console Performance report are expected to decrease.
What Happened
A logging error within the Google Search Console resulted in the over-reporting of impressions starting from May 13, 2025. Google has acknowledged this issue and has already taken steps to address it. They have updated their Data anomalies in Search Console page to inform users about the situation.
- "A logging error has been identified in Search Console, impacting the accurate reporting of impressions from May 13, 2025 onwards. This will be resolved gradually in the upcoming weeks, leading to a decrease in impressions within the Search Console Performance report. Fortunately, clicks and other metrics remain unaffected by this issue as it only impacted data logging."
A spokesperson from Google explained to Search Engine Land, "We have detected a reporting error in Search Console that resulted in a temporary exaggeration of impressions from May 13, 2025 onward. We are actively working on bug fixes to ensure precise reporting moving forward."
What’s Changing
Google is in the process of implementing fixes that will alter how impressions are recorded and presented in reports. As the deployment of these fixes progresses, it is anticipated that there will be a decline in impressions visible in the Performance report. Notably, other key metrics such as clicks remain accurate and unaffected by this bug.
The Timeline. The bug initially surfaced on May 13, 2025, and has persisted until the present moment. Google has estimated that it will take several weeks for the corrections to be fully implemented across the reporting system.
Why This Matters
If you notice fluctuations in your Google Search Console impressions over the next few weeks, it is likely due to the ongoing bug fix that Google is actively addressing. Understanding these changes can help ensure that your reporting and data analysis remain reliable and consistent.
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