From Harvard PhD to Mum: Launching a Multi-Crore Toy Business

Revolutionizing Playtime: Shumee's Commitment to Safe and Sustainable Toys

Ever find yourself in a whirlwind of morning chores, desperately seeking to keep your little ones entertained just long enough to make breakfast? Well, Aarthi Chandrasekaran certainly does. Juggling the demands of motherhood, she discovered a saving grace in a colorful clutch ball from Shumee, a brand that has reimagined playtime for kids.

'My Quest for Safe Toys'

Meet Meeta Sharma Gupta, the visionary force behind Shumee. After a thriving career path that led her from Harvard University back to Delhi, Meeta found herself in search of enriching toys for her children. Dissatisfied with the options available in the market, she embarked on a mission to create something truly exceptional.

Shumee was born out of Meeta's desire for toys that would not only captivate children but also nurture their cognitive and motor skills. Each product is a testament to her unwavering commitment to quality and innovation.

Meeta's creations are not just toys; they are tools for holistic development. From neem wood rattles doubling as teethers for infants to pediatrician-approved push walkers for toddlers, Shumee's offerings cater to a range of age groups, ensuring every child can benefit from play.

Holistic Growth Through Toys

One of Shumee's standout creations is the 5-in-1 activity triangle, a multifaceted toy that engages children in a myriad of learning experiences. From color recognition to alphabet association and fine motor development, each element is designed to spark curiosity and foster skill development.

Moreover, Shumee's commitment to safety and sustainability is unwavering. Using plant woods like neem, mango, and birch, Meeta ensures that each toy is not only eco-friendly but also durable enough to be passed down through generations.

Shumee's success extends far beyond Indian borders, with a global clientele spanning the United States, United Kingdom, UAE, Singapore, and of course, India. Garnering over 8,000 orders monthly, Shumee collaborates with over 100 artisans across India, celebrating traditional craftsmanship and artistic ingenuity.

While Meeta acknowledges the challenges of balancing skill-building and affordability, she remains steadfast in her mission. Through a strong community ethos, Shumee not only provides exceptional toys but also fosters a supportive space for mothers seeking meaningful play experiences for their children.

From humble beginnings to a multi-crore venture, Shumee's evolution mirrors the transformative power of play. As Meeta aptly puts it, "Play is a child's superpower. There are wonders that can happen with the right toys."

Edited by Pranita Bhat