"FatakPay's IPL Referral Game: Earn 'Runs' for Rewards and Wins!"

The Fusion of Cricket and Finance: FatakPay Premier League

FatakPay has launched an innovative campaign, the FatakPay Premier League (FPL), merging the excitement of cricket with financial services to create a unique and rewarding experience for users. As the Indian Premier League season unfolds, FatakPay seizes the cultural momentum by introducing a cricket-themed referral program that offers users enticing prizes totaling up to ₹15 lakhs, including digital gold, television sets, and a scooter.

A New Spin on Referrals

• The FPL, running from March 28 to May 31, 2026, reinvents the concept of referrals by infusing it with the spirit of cricket. Each successful referral is likened to scoring a 'run' in a cricket match, adding an element of competition and fun to the process.
• Participants in the campaign can engage by inviting friends and family to join FatakPay and utilize either the Instant Loan or FatakUdaan services. Rewards are unlocked as users reach specific referral milestones, ensuring a progressive and engaging experience.
• Through the campaign, users can secure guaranteed rewards such as digital gold worth ₹100 for two successful referrals, ₹500 for four, and ₹1,000 for six. Moreover, individuals who achieve four and six successful referrals become eligible for exciting lucky draws with prizes like 32-inch television sets and a TVS Ntorq scooter.

Abhishek Gandhi, Chief Business Officer at FatakPay, expressed enthusiasm for the campaign, highlighting how the FPL leverages the enthusiasm and fervor of India's cricket season to transform referrals into an exhilarating and rewarding venture. He emphasized that the initiative aims to not only reward users for their trust in FatakPay's financial services but also make the referral process akin to the excitement of cricket.

Innovative Marketing Strategy

This campaign by FatakPay mirrors a growing trend in the fintech sector where brands are incorporating cultural touchpoints and gamification to enhance user acquisition and engagement. By aligning itself with the electrifying atmosphere of the IPL, FatakPay endeavors to make the financial onboarding process interactive and gratifying for users.

• It's important to note that only referrals made during the campaign duration will be considered for rewards, contingent upon successful actions such as loan disbursal or FatakUdaan activation. To be eligible for rewards, both the referrer and referee must meet specified criteria, with lucky draw winners selected at random.
• The FPL positions FatakPay at the convergence of finance, entertainment, and user interaction, portraying referrals as a cricket-inspired event that resonates with India's profound love for the sport.

Abhishek Gandhi