Exploring Google Ads API v23.2 Updates: What You Need to Know

Unpacking the Latest Google Ads API Update: What You Need to Know

A new version of the Google Ads API has just been released in 2026, introducing a range of targeted enhancements that span video, app campaigns, and audience planning tools. These updates bring exciting changes for developers looking to optimize their ad campaigns with the latest features.

Key Changes in This Release

• Introducing the VideoEnhancement resource, which now reveals whether a video ad is Google-generated or provided by the advertiser. This update offers developers clearer insights into auto-enhanced creative processes.
• The addition of the AppTopCombinationView resource, which provides read-only insights into the best-performing asset combinations in App campaigns.
• Now, it's possible to disable the hotel feed in Demand Gen campaigns using HotelSettingInfo.disable_hotel_setting.
• A new conversion metric tracks indirect first in-app installs across Campaign, Customer, and AdGroup resources.
• Various enhancements have been made to ContentCreatorInsightsService and ReachPlanService.

What to Do: To benefit from these updates, upgrading to version 23.2 entails updating both client libraries and client code. All the necessary resources, including updated libraries and code examples, have already been published for easy access.

Catch the Walkthrough: Google is conducting a live release walkthrough on March 26 at 11am ET, available on Discord and YouTube Live. Additionally, a recorded version will be accessible for those unable to attend the live session.

Why This Matters: The introduction of the VideoEnhancement resource empowers developers to programmatically differentiate between Google-generated and advertiser-provided video ads. This addresses a notable blind spot in Performance Max reporting and represents a significant advancement for agencies and teams developing custom reporting tools, enhancing creative visibility substantially.

The Bottom Line: Described as a routine yet impactful release, the VideoEnhancement resource stands out as a highlight. Especially for developers focusing on Performance Max creative reporting, this update deserves close attention for its potential to elevate ad campaign strategies significantly.

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