"Empowering Sustainability: GREW Solar's Impactful Film Starring Shubman Gill, Sai Sudharsan, and Washington Sundar"

The Evolution of Solar Energy in India: The Role of GREW Solar in Powering Growth

GREW Solar, a prominent solar PV module manufacturer and energy venture under the Chiripal Group, has recently launched a new Ad-film in collaboration with the Gujarat Titans cricket team. The Ad-film features notable cricketers such as Shubman Gill, Sai Sudharsan, and Washington Sundar, embodying the theme 'The Next Starts Here' with the brand message 'GREW Solar – Powering the Next'. The essence of the Ad-film revolves around the concept that progress in various aspects, be it sports, business, or infrastructure, commences with a strong foundation. This initiative marks GREW Solar's second cricket-themed Ad-film in 2026, following a successful campaign with the Royal Challengers Bangalore Women's Team.

The narrative of the Ad-film highlights the significance of reliable energy sources in driving progress. By showcasing how solar energy provided by GREW Solar eliminates limitations, the film draws parallels between the evolution of a cricketer's training regime under daylight restrictions to the freedom of practicing under stadium lights. This transformation symbolizes the broader trend in India, where solar power is increasingly chosen by businesses and consumers alike to unlock growth opportunities and ensure sustainability.

The CEO and Executive Director of GREW Solar, Vinay Thadani, emphasized the evolution of energy's role from a mere utility to a pivotal factor driving performance at a global level. Thadani underlined the need for dependable power sources that businesses can rely on unfailingly to support consistent growth. The Ad-film campaign targets forward-thinking decision-makers in thriving industries and infrastructure development sectors, emphasizing the crucial link between energy reliability and operational efficiency.

The head of Corporate Branding at GREW Solar, Rosette Soares, elaborated on the campaign's alignment with the ethos of a modern, resilient India. The Ad-film aims to resonate with the dynamic energy of the Gujarat Titans team, symbolizing ambition, progressiveness, and a steadfast focus on the future. Soares assured that GREW Solar stands as a partner at every step of the journey, dedicated to empowering advancement and fostering dreams turned into reality.

The Impacts of India's Solar Sector Growth

India's solar sector witnessed significant milestones in FY 2025–26, adding a record-breaking 45 GW of solar capacity and surpassing 150 GW of cumulative installed solar PV capacity. Solar energy now constitutes 55% of India's total renewable energy mix, positioning the country as the third-largest solar PV market globally. This surge underscores the nation's transition towards solar energy as a primary, performance-driven choice for enterprises and large-scale infrastructure projects.

A focal point of the Ad-film campaign is India's ongoing shift towards solar energy adoption, particularly in enterprises and infrastructure development. As India propels towards its next phase of growth, the reliability of energy sources emerges as a critical enabler on par with ambition itself. GREW Solar's strategic positioning with two impactful Ad-films in a year showcases the company's commitment to spearheading India's narrative in clean energy practices.

The campaign will leverage a comprehensive T20 cricket premier league media strategy, leveraging digital storytelling and targeted outreach across various social media platforms and the GREW Solar website to amplify its message effectively.