"Driving Engagement: Commerce Bags Social Media Mandate for FiatPe"
Experience Commerce Secures Social Media Mandate for Fiat Payments Private Limited
Experience Commerce, a prominent digital marketing agency part of the Cheil SWA Group, has recently been awarded the annual social media mandate for Fiat Payments Private Limited (FiatPe) after a competitive multi-agency pitch involving various renowned firms. Established in 2022, FiatPe serves as a digital payments platform dedicated to supporting India's Digital India movement by offering streamlined payment infrastructure for merchants and businesses operating in an increasingly digital landscape.
The platform is committed to delivering reliable, merchant-centric payment solutions that cater to businesses across online and offline realms. Experience Commerce (EC) will spearhead FiatPe's social media initiatives on major platforms like Facebook, Instagram, LinkedIn, and YouTube. Their role encompasses crafting a cohesive digital narrative that aligns with FiatPe's core identity as a merchant-focused fintech platform.
- Strategic social media planning
- Content-led campaigns
- Page growth initiatives
Experience Commerce will leverage platform-specific formats such as Instagram Reels and Guides to optimize reach and engagement. The collaboration aims to bolster FiatPe's digital footprint across key markets including Nagpur, Hyderabad, and Mumbai, while facilitating expansion into Tier 2 and Tier 3 cities throughout India.
One of the primary objectives of the partnership is to enhance online visibility and reinforce FiatPe's reputation as a trusted and reliable payment infrastructure provider. The focus remains on delivering long-term value to offline merchants, corporate entities, and e-commerce businesses by enhancing brand awareness, fostering engagement, and driving merchant acquisition.
Bhawana Daga, Vice President – Growth at Experience Commerce, expressed enthusiasm about the collaboration, emphasizing the critical juncture of contributing to FiatPe's growth trajectory. Daga highlighted that in the realm of fintech, effective communication goes beyond product features; it necessitates trust-building, clarity, and compelling brand narratives. FiatPe's commitment to prioritizing merchants presents a unique opportunity to shape digital stories that resonate with businesses nationwide, reinforcing the values of reliability and enduring worth.
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| Atish Bhatia, Chief Marketing Officer at FiatPe, lauded Experience Commerce for their innovative approach and deep comprehension of fostering meaningful digital interactions, all while placing merchants at the forefront. Bhatia underlined that Experience Commerce's strategy aligns seamlessly with FiatPe's vision of bolstering its digital presence and establishing more impactful connections with merchants nationwide. | Bhawana Daga |
In conclusion, the partnership between Experience Commerce and FiatPe signifies a strategic move towards leveraging social media as a powerful tool for enhancing brand visibility, engaging the target audience, and solidifying FiatPe's position as a trusted ally in India's evolving digital payments landscape.
