Deliciously Crispy ShaWOWrma Wrap Launch by KFC India
KFC India Introduces the Crispy ShaWOWrma Wrap: A Taste Sensation!
KFC India has launched an exciting new addition to its menu, the Crispy ShaWOWrma Wrap, alongside a captivating ad campaign that taps into the everyday struggle of making food decisions. The campaign features popular actors Priyamani and Ashlesha Thakur, showcasing a mother-daughter duo engaged in a relatable banter during a shopping trip. The storyline revolves around a spontaneous suggestion to visit KFC, initially met with hesitation but eventually swayed by the irresistible product experience. Rooted in a culturally relevant insight, the campaign underscores how moments of doubt around indulgence often disappear after the first delicious bite, reinforcing KFC's reputation for offering crave-worthy delights.
The Crispy ShaWOWrma Wrap, a twist on the classic favorite, is KFC's innovative take on the popular shawarma format. It features a toasted tortilla filled with crispy peri-peri chicken strips, shawarma mayo, fresh lettuce, and pickled Mediterranean vegetables. Priced competitively starting from ₹169, this mouthwatering creation is now available at over 1,300 KFC outlets across India for both dine-in and takeaway. Customers can also order it conveniently through the KFC app, website, and various food delivery platforms.
The Campaign Concept
- The campaign, developed by FCB Neo, aims to capture the common dilemma faced by many when it comes to deciding on indulgent treats like KFC.
- Mayuresh Dubhashi, Chief Creative Officer at FCB Neo, expressed that the campaign cleverly flips the hesitation of KFC fence-sitters into a moment of delight and surprise.
- By introducing the Crispy ShaWOWrma Wrap, KFC combines the unbeatable crunch of its chicken with beloved flavors in a format that is both comforting and exciting.
In the words of a KFC India spokesperson, the new campaign celebrates the joy of indulging in finger-licking good food at any moment. The storyline of the ad perfectly captures how the initial hesitation quickly turns into a resounding approval after the first bite of the Crispy ShaWOWrma Wrap.
Mayuresh Dubhashi, Chief Creative Officer at FCB Neo, believes that every skeptic's "Naa" will inevitably transform into a definite "Haan" after experiencing this innovative offering from KFC.
To bring this campaign to life, the ad showcases the quirky dynamics between individuals when faced with the decision of enjoying KFC. The actors bring authenticity to the script, reflecting the real-life scenarios where a moment of doubt quickly transitions into a moment of pure satisfaction.
| Agency: | FCB Neo |
|---|---|
| Group CEO, FCB India & South Asia: | Dheeraj Sinha |
| Chief Executive Officer: | Ashima Mehra |
| Chief Strategy Officer: | Punit Kr. Singh |
| President: | Saksham Kohli |
| National Creative Director: | Manoj Pandey |
| EVP & Head of Digital: | Anupam Chauhan |
| Creative Team: | Siddharth Shah, Malhar Vaidya |
| Account Management Team: | Vishakha Khattri, Sorashi Sharma |
| Strategy Team: | Mehak Atri, Srishti Agarwal |
| Agency Producer: | Rajesh Bhanushali |
| Production House: | Jungle Co |
| Director: | T Sapna |
| Producer: | Rudra Mawani and Rajdeep Rahi |
Don't miss the chance to indulge in the ultimate taste sensation with the Crispy ShaWOWrma Wrap from KFC. Experience the perfect combination of flavors and textures that will turn every skeptic into a fan with just one bite!
Whether you're a long-time KFC enthusiast or a first-time visitor, the Crispy ShaWOWrma Wrap promises a delightful culinary experience that will leave you craving for more!
