"Curativity Secures Creative Mandate for Gulf Oil Lubricants India"

Curativity Brand Solutions Partners with Gulf Oil Lubricants India Ltd for Creative Strategy

Curativity Brand Solutions, an independent creative agency, has recently been appointed as the creative agency partner for Gulf Oil Lubricants India Ltd (GOLIL). This partnership signifies a significant collaboration as Curativity will lead the creative strategy for Gulf Oil, a renowned player in the lubricants industry.

With the aim of refining its established legacy in the lubricants sector and expanding its consumer-oriented business segments, Gulf Oil is transitioning from a master brand approach to a category-led positioning. This strategic shift is part of Gulf Oil's overarching plan to establish itself as a credible challenger brand and solidify its position as a key player in the private lubricants segment.

Expertise and Vision behind Curativity Brand Solutions

• Founded by industry veterans Virat Tandon and Amer Jaleel, who previously held leadership roles at MullenLowe Lintas Group, Curativity Brand Solutions boasts an exceptional team of professionals skilled in brand positioning, creative strategy, and campaign development.
• Through this collaboration, Curativity aims to provide innovative growth solutions for brands, leveraging its seasoned team's expertise to drive impactful strategies and engaging campaigns.

Ravi Chawla, the Managing Director & CEO of Gulf Oil Lubricants India Ltd, expressed excitement about the collaboration with Curativity, stating, "Gulf Oil is a beloved brand with a rich heritage, and our goal is to expand further in the B2C space. By partnering with Curativity, we aim to infuse a meaningful uniqueness into our communication, fostering a closer connection with our customers and delivering on our brand promise. This partnership will enhance our outreach to all stakeholders, including our extensive consumer base, to enrich the value we offer."

Virat Tandon, CEO and Co-founder of Curativity, shared his perspective on this strategic partnership, highlighting the opportunity to contribute to Gulf Oil's growth agenda. He emphasized the agency's focus on shaping the brand's future, especially in bolstering its engagement with consumers. The strategic framework of "Ownable Distinctiveness" presented by Curativity resonated well with Gulf Oil, reflecting a shared vision for creating distinctive, cohesive, and impactful work.

Ravi Chawla	Amer Jaleel & Virat Tandon