Boost Your Confidence: BKT Tyres' ‘Jurrat’ Campaign in Indian Men’s T20 League 2026

BKT Tyres Launches ‘Jurrat’ Campaign to Elevate Two-Wheeler Mobility in India

Balkrishna Industries Ltd. (BKT) has made a significant move by introducing its latest campaign, ‘Jurrat’, for BKT Tyres, showcasing the brand's expansion into India’s rapidly growing two-wheeler market. The engaging television advertisement, featuring the renowned Ranveer Singh as the brand ambassador, made its debut on April 3 during the Indian Men’s T20 League 2026. This campaign puts the spotlight on essential performance features such as durability, traction, and comfort—crucial aspects for riders navigating the ever-changing and sometimes challenging road conditions in India.

Given that motorcycles and scooters are the primary modes of transportation for millions in the country, this initiative positions BKT Tyres as a brand committed to providing confidence, control, and reliability in everyday commuting scenarios. The term ‘Jurrat’, which translates to courage, embodies the spirit of riders who face daily obstacles with resilience. The campaign reinforces the brand's philosophy of ‘Elevate Your Drive’ by emphasizing performance-oriented innovation customized for real-world applications. This marks BKT’s expansion from its well-established off-highway tyre segment into the realm of consumer mobility.

Mahesh Koppad, Chief Marketing Officer – India at BKT Tyres, expressed, “India's two-wheeler sector mirrors the nation's daily movement, work culture, and progress. As depicted in the campaign featuring Ranveer Singh, riders today operate in dynamic and often unpredictable environments, where control and consistency define confidence. Anchored in the ‘Elevate Your Drive’ concept, ‘Jurrat’ showcases how advanced tyres, designed for longevity, comfort, and traction, enhance the overall riding experience, facilitating smooth and uninterrupted movement that not only aids mobility but also drives progress in everyday life. By venturing into the two-wheeler market, BKT Tyres aims to continually meet changing consumer demands while solidifying its position across high-growth mobility sectors.”

The campaign has been launched on various television and digital platforms, with strategic placements during the cricket season to ensure maximum visibility and engagement. This strategic move by BKT Tyres is geared towards enhancing its foothold in the consumer market and creating a comprehensive, performance-driven narrative around mobility in India.

Watch the ‘Jurrat’ campaign video here.