Archana Aggarwal Appointed Chief Growth Officer at Havas India

The Appointment of Archana Aggarwal as Chief Growth Officer at Havas Media Network India

Havas Media Network India has recently named Archana Aggarwal as its Chief Growth Officer in a strategic move aimed at propelling its growth trajectory in India, one of the network's top 10 and rapidly expanding global markets. This appointment comes as the company focuses on bolstering its growth strategy under the vision of "Growth Powered by Desire," emphasizing an integrated approach to growth facilitated by their proprietary operating system, Converged.AI. This system seamlessly integrates data, technology, and human insight to drive the network's expansion and success.

With a strong presence in key Indian cities such as Gurugram, Mumbai, and Bengaluru, Havas Media Network boasts a diverse portfolio of over 100 clients and a talented workforce exceeding 1,000 professionals, showcasing its continuous growth and impact in the Indian market. Archana Aggarwal will assume her new role based in Gurugram, reporting to Mohit Joshi, and will be instrumental in steering the growth agenda for Havas Media, PivotRoots, Havas Play, and Arena Media. Her responsibilities will encompass spearheading new business development initiatives, fortifying client relationships, and advancing the network's integrated capabilities.

Rana Barua, Group CEO of Havas India, SEA & North Asia (Japan and South Korea), highlighted the significance of India as a crucial market for Havas globally and commended the strong momentum witnessed across Havas Media Network India. He expressed optimism about Archana's appointment during this pivotal phase of scaling capabilities and accelerating growth, underscoring the network's commitment to fostering integrated models and expanding client partnerships.

Mohit Joshi, CEO of Havas Media Network India, extended a warm welcome to Archana, emphasizing her wealth of experience and valuable insights that align with the network's direction towards integrated, data-driven capabilities. Archana Aggarwal herself conveyed excitement about joining Havas Media Network India at such a crucial juncture, highlighting the compelling opportunity to drive growth across a diverse and integrated ecosystem while collaborating with the teams to deliver significant client impact.

Bringing over twenty years of experience in media and marketing to her new role, Archana previously held the position of Vice President – Media at Airtel, where she led integrated media strategies tailored to evolving consumer behavior and business objectives. Her extensive background encompasses digital and traditional media expertise, with a focus on FMCG, telecom, and broader marketing domains, having collaborated with renowned brands including Procter & Gamble, Unilever, L'Oréal, Coca-Cola, the Diamond Trading Corporation, and Airtel.

Recognized for her forward-thinking approach, Aggarwal possesses specialized knowledge in emerging platforms and technologies such as Connected TV, AI, and the metaverse. Her strategic acumen coupled with robust execution capabilities are set to play a pivotal role as Havas Media Network India continues to solidify its presence and influence in the Indian market.