Amrita Randhawa and Tuomas Peltoniemi Lead APAC Effie Awards 2026

The APAC Effie Awards 2026: Recognizing Effective Marketing

Singapore is abuzz with anticipation as the APAC Effie Awards gears up for its 2026 edition, with prominent industry figures at the helm of the judging process. This year, the esteemed positions of Heads of Jury have been bestowed upon Amrita Randhawa, CEO of Publicis Groupe Singapore and Southeast Asia, and Tuomas Peltoniemi, Managing Director at Accenture Song.

Amrita Randhawa: Leading the Way in Marketing Excellence

• As the CEO of Publicis Groupe in Singapore and Southeast Asia, Amrita Randhawa brings a wealth of experience and vision to the table.
• Her strategic leadership has united multiple markets under a cohesive strategy, bolstering Publicis Groupe's foothold in the region.
• Under Randhawa's guidance, Publicis Groupe has flourished, securing significant business wins and solidifying its position as a rapidly growing entity.
• She emphasizes the importance of diverse, cross-functional teams to drive impactful outcomes and has been lauded for her commitment to inclusive leadership.
• Randhawa is passionate about showcasing the genuine impact of marketing on business success, especially amidst challenges like short-term thinking and budget constraints.

Tuomas Peltoniemi: A Champion of Innovation and Transformation

• With over 25 years of experience in technology, creativity, and business transformation, Tuomas Peltoniemi is a trailblazer in his field.
• As the Managing Director at Accenture Song, he spearheads the Design and Digital Products practice in Southeast Asia, driving the next generation of digital experiences.
• Peltoniemi's work revolves around integrating cutting-edge technologies into customer interactions and digital platforms to propel brands towards growth and relevance.
• Prior to his current role, he held leadership positions at R/GA APAC and TBWA Asia, steering digital transformation initiatives for global brands across the region.
• For Peltoniemi, the essence of the Effie Awards lies in recognizing marketing efforts that not only captivate but also deliver concrete business outcomes, blending innovation with measurable success.

The APAC Effie Awards, now in its 13th year, remains a beacon of excellence in the realm of marketing effectiveness. It continues to honor campaigns that exhibit tangible success in achieving strategic business objectives across the Asia-Pacific region. Renowned for its commitment to recognizing results-driven creativity, the awards have carved a niche as a revered standard for marketing effectiveness within the industry.

As the excitement builds for the 2026 edition, the addition of other esteemed members to the jury panel will unfold in the weeks to come, promising a diverse and expert-driven evaluation process. Stay tuned as the industry prepares to celebrate and applaud marketing initiatives that not only spark creativity but also deliver substantial and measurable impact.