Agoda 'What a Save!' India Campaign: Transforming Savings into Spectacle

Agoda’s “What a Save!” Campaign: Revolutionizing Travel Booking in India

Gaurav Malik

Digital travel platform Agoda has launched its latest campaign, “What a Save!”, in India, introducing enticing discounts of up to 50% on domestic hotel bookings. The campaign crafted by 22feet showcases a series of three digital films designed to capture Indian travelers' attention through humor and exaggerated narratives. Recognizing the importance of deals for Indian consumers, the campaign aims to emphasize Agoda's value-focused approach, portraying the platform as the ultimate choice for smart travelers. By combining entertainment with a compelling value proposition, Agoda seeks to make travel planning as exhilarating as the journey itself.

Gaurav Malik, Country Director India, Agoda, expressed, “With our new 'What a Save!' campaign, we're merging humor with substantial value. Agoda's goal is not just to facilitate booking but to turn travel planning into an enjoyable experience. Wherever our customers decide to explore, booking with Agoda guarantees not just savings but an experience that makes them exclaim, 'What a Save!'."

Shyam Nair, Executive Creative Director, 22feet

Shyam Nair, Executive Creative Director at 22feet, added, “Agoda offers savings beyond the ordinary. This unique aspect provided us with a creative springboard. Rather than sticking to conventional celebrity-led humor, we ventured into unexpected territories of 'savings', where exaggeration and drama could be taken to absurd levels. This campaign was an experimental journey, made possible by the exceptional team who brought it to life.”

Agoda has collaborated with prominent influencers like Aparshakti Khurana, Raghu and Rajiv, and Gajraj Rao to expand the campaign's reach on social media platforms. The campaign is currently active on Meta platforms, YouTube, and various digital channels. Through this venture, Agoda aims to showcase its wide-ranging collection of over 6 million holiday properties, 130,000 flight routes, and 300,000 activities, all accessible through a seamless booking experience.

Key Collaborations and Credits:

• Client team: Panos Vatsis, Sahil Sharma, Srishti Singh
• Creatives: Vishnu Srivatsav, Shyam Nair, Saloni Agarwal, Jamuna Poovaiah, Pavithra Nair, Pranav Gupte
• Agency Business team: Shikha Davessar, Anvita Arora, Manish Krishnan
• Strategy: Sanchari Chakrabarty
• Finance & Legal: Ajay Gupta, Narendra Mittal, Suhita Deshpande
• Agency: 22feet
• Director: Chalees Chor
• Production House: Suprvlln

Agoda’s refreshing approach in the “What a Save!” campaign aims to revolutionize the way Indians perceive and experience travel bookings. With a perfect blend of humor, savings, and a touch of extravagance, Agoda is set to transform travel planning into an exciting adventure in itself.