Agilus Diagnostics Partners with WPP Media for Pan-India Expansion

Agilus Diagnostics Partners with WPP Media for Brand Transformation

Agilus Diagnostics Limited's recent appointment of WPP Media as its integrated media partner represents a significant strategic move aimed at accelerating brand transformation and solidifying its national presence in 2026. This partnership is designed to enhance brand visibility, improve consumer engagement, and drive market penetration across India.

Enhancing Brand Presence Through Strategic Media Planning

Amid Agilus Diagnostics' ongoing evolution following its rebranding from SRL, the collaboration with WPP Media is pivotal to expanding its reach and enhancing brand recall in diverse markets. The partnership entails comprehensive end-to-end media planning and execution, encompassing various channels such as digital, traditional, performance marketing, programmatic advertising, content integration, and advanced analytics.

Deepak Narang, the COO of Agilus Diagnostics, emphasized the significance of this partnership in the company's journey: "The strong legacy of SRL continues under the Agilus Diagnostics brand, with an unwavering foundation of trust, quality, and clinical excellence. As we expand our footprint and deepen consumer connections, leveraging an integrated, data-driven media approach is crucial for building widespread awareness and trust."

Driving Real Brand Growth in India's Digital Economy

Priti Murthy, President of Client Solutions at WPP Media South Asia, expressed enthusiasm about collaborating with Agilus Diagnostics during this transformative phase. She highlighted the agency's commitment to delivering intelligent, integrated media solutions that facilitate actual brand growth in India's dynamic digital landscape. By harnessing cutting-edge insights and strategic capabilities, WPP Media aims to establish a strong and resonant presence for Agilus Diagnostics across the country, thereby influencing India's healthcare sector significantly.

This strategic alliance is poised to create unified, data-centric campaigns tailored to resonate with consumers nationwide. By leveraging WPP Media's expertise in media planning and execution across various platforms, Agilus Diagnostics aims to drive impactful brand messaging, engage consumers effectively, and strengthen its position in the competitive healthcare market.

• The partnership between Agilus Diagnostics Limited and WPP Media signifies a significant step towards enhancing brand visibility and market penetration in India.
• By adopting an integrated, data-led media approach, Agilus Diagnostics aims to build trust, awareness, and brand recall across diverse markets.
• WPP Media's expertise in digital, traditional, and performance marketing services positions them as a valuable partner in driving real brand growth in the evolving digital economy of 2026.
• Agilus Diagnostics and WPP Media's collaboration is expected to result in impactful campaigns that resonate with consumers, ultimately establishing a strong presence for the brand in India's healthcare landscape.