AD by Arvind SS26 Collection Launched with Raghav Juyal: Digital Platform Unveiled

AD by Arvind Launches Raghav’s Collection X Urban Pause 2.0 for Spring Summer 2026

AD by Arvind, the contemporary ready-to-wear brand from Arvind Limited, has unveiled its latest menswear line for Spring Summer 2026, titled Raghav’s Collection X Urban Pause 2.0. This collection draws inspiration from the renowned actor and youth icon, Raghav Juyal. It caters to the needs of the modern urban man by offering a blend of breathable fabrics, engineered fits, and versatile silhouettes that prioritize comfort and effortless style.

The collaboration between AD by Arvind and Raghav Juyal showcases a deep-rooted emphasis on individuality and authenticity. Raghav's expressive personality and unique style perfectly align with the ethos of the collection, fostering a narrative of self-expression and comfort in a rapidly changing world.

Embracing Comfort as a Mindset

• The concept behind Urban Pause 2.0 is to encourage consumers to embrace comfort not just as a product feature but as a way of life.
• The brand's overarching theme, "AD is a Movement," signifies a shift towards redefining personal style by embracing comfort and individuality.

To amplify the launch of Raghav’s Collection X Urban Pause 2.0, AD by Arvind has released a captivating campaign film featuring Raghav Juyal. The film highlights themes of self-expression, individuality, and movement while showcasing various looks from the collection that focus on relaxed fits, breathable materials, and designs suitable for both work and leisure.

Pranav Dave, Chief Business Officer – Retail at Arvind Limited, expressed, “With Raghav’s Collection X Urban Pause 2.0, we aim to emphasize that comfort goes beyond just clothing—it's a mindset. AD is committed to crafting apparel that resonates with the real lives of contemporary men. Raghav's journey and effortless style naturally align with our mission of empowering individuals to express themselves confidently and authentically."

Raghav Juyal also shared his insights on the collaboration, stating, “Urban Pause embodies a principle that I deeply believe in—being comfortable in your own skin. My personal journey revolves around authenticity and free expression. This collection encapsulates the essence of effortless, breathable clothing that stays true to one's identity. I'm thrilled to be part of a movement that encourages people to slow down, be genuine, and embrace their uniqueness."

Digital Innovation and Brand Engagement

The Raghav’s Collection X Urban Pause 2.0 will be available at Arvind Store outlets and leading e-commerce platforms, catering to style-conscious consumers who prioritize comfort-driven fashion for urban lifestyles. As part of the launch, AD by Arvind has introduced a dedicated digital platform, adbyarvind.com, to deliver an immersive brand experience. This platform aims to enhance customer engagement and expand the brand's digital presence by offering a seamless online shopping experience.

The campaign for the collection was brought to life by Plus One Agency, combining elements of storytelling, style, and movement to convey the essence of the brand's philosophy and Raghav Juyal's dynamic persona.