5 Best Ways to Scaling Facebook Ads - Find Success

In the world of Facebook ads, it may be easy to run an ad and get some sales, but the real challenge comes when you have to scale your ads. Especially if your goal is to bring only 50-100 sales, it may be possible through simple targeting. But as soon as you try to increase the reach of your ad and bring a larger number of sales, there you need scaling.

Today in this article, we have brought you information about 5 best strategies, with the help of which you can successfully scale your Facebook ads and improve the return on advertising.

1. Increase the ad budget gradually

This is the oldest and most effective strategy. Gradually increasing the budget of your best performing ad always works. Many experts also recommend that you keep increasing your ad budget by about 20% every 4-5 days.

For example, let’s say your ad’s current budget is 1000 Ruppees or Dollars and it is performing well. After four to five days, you can increase it to 1200 Ruppees or Dollars. This keeps your ad’s performance stable and Facebook algorithm understands it better. But if you suddenly increase the budget from 1000 to 6000 Rupees or Dollars, your ad will again go into the “learning phase” where Facebook will try to learn it from scratch.

Tip: Increase the budget slowly and in a controlled manner, so that your ad can survive the learning phase.

2. Duplicate the winning ad

Another effective way is to duplicate your winning ad set. When an ad set performs well for a long time, you can duplicate it and test it at a higher budget. The advantage of this is that you can see the performance of the new ad set without affecting the original ad.

How it works: As soon as you create a duplicate ad set, you can run it on a higher budget. This way you can know if it is performing well even on the increased budget.

3. Change the ad creative

Many a times when you duplicate an ad set, it doesn’t perform as well as you expected. In such a case, you can improve it by changing the creative and ad copy of the duplicate ad.

This strategy is especially useful when your ad is shown repeatedly to the same audience. Showing the same ad creative repeatedly can make people bored of it. By bringing in new ad creative, you can avoid ad fatigue.

Important point: While changing the ad creative, keep in mind that it is designed keeping in mind the best things of your old winning ad.

4. Horizontal scaling

Horizontal scaling means that you try to reach your ad to different audience groups. For example, you can target people of different ages, locations, and interests.

This becomes more important when your ad gets saturated in the same audience group. That is, people are seeing the same ad repeatedly and the response to it decreases. In such a situation, it becomes important to target new audience groups.

Example: If you are targeting people in the age group of 18-25, then also target people in the age group of 26-35 and see if it works for you.

5. Retargeting

Retargeting means retargeting people who have already interacted with your ad, such as adding a product to the cart, visiting your website, or engaging with your video ad.

Set aside about 10-20% of your main budget for retargeting campaigns. For example, if your main ad budget is 1000 Rupees or Dollars, you can budget 100-200 Rupees or Dollars for retargeting.

Remember: Always use new ad creatives when retargeting. Showing the same ad repeatedly reduces your chances of conversion.

Conclusion

These 5 strategies for Facebook ad scaling can help you increase your ads reach and maximize sales. Make sure you implement them gradually and assess the parameters at every step, so that your ad costs are low and results are maximum.