Secret Image SEO Tips: Unseen Tricks for Best Image Performance
Image SEO is an area that many people either ignore or only take basic steps. We have talked about this topic many times, but today we will share some secret tips and tricks that are not usually included in any guide. These tips will help you improve your website images and attract more traffic.
1. Using Image Structure Data
You must have added different types of structure data to your website, such as for videos, pages, local businesses, reviews, etc. But have you ever used structure data for images? Image type structure data is often overlooked, but it can bring your images up in search results. By associating this data with images, you can increase the visibility of your website.
2. Text Surrounding the Images
The text that surrounds the images refers to the image. This text helps in understanding your image and tells Google what the image is about. For example, if you are putting a photo of the CEO on a page, the text around it should explain who the image is of and why it is important. This also helps Google understand and can also improve the ranking of your image.
3. Create custom images
The use of stock images has become very common. Most websites use them, which makes your website look similar to other websites. Instead, creating custom images makes your brand unique and authentic. If you are running an e-commerce store, make sure you use your own images of your products, not images that are already available on other websites.
4. Optimize images for mobile
As mobile traffic is increasing, it is very important for your website images to be mobile friendly. Often we use images in landscape mode on desktop, but the same images do not appear properly on mobile. Use different versions of the same image – landscape for desktop and portrait style for mobile. This will make your images look good on mobile as well and the user experience will be better.
5. Avoid text in images
Many times we add text to images and then repeat the same text on our website. This repetition is not good for SEO. If you are using infographics, make sure that the text on your website is presented differently from the text in the image. This will maintain the quality of the content on your website and Google will also understand it correctly.
6. Alignment of images
Alignment of images is also an important aspect. When you put images on the website, take care of their position (left, right, center). Using images in the same format repeatedly can get boring. So, plan the images strategically at different places so that the user remains interested in reading. For example, align one image left, align another right, and center the third.
Conclusion
These secret tricks and tips of image SEO can help you improve your website images and bring more traffic. When you apply these techniques to your website, you will see that the performance of your images will improve significantly and your website ranking will also improve.
Keep in mind that it is important to use basic and advanced image SEO tips together. A good image SEO plan helps your website to have high quality and bring traffic. Now go to your website and implement these tips so that your images can also contribute to the success of your website.
