Google Keyword Research: Find the right keywords for your business
In today's digital age, choosing the right keywords is extremely important for the success of your business. If you know which keywords your potential customers are using, you can stay one step ahead of your competitors. In this article, we will learn how to do Google keyword research and how to use them in your business.
1. Extract keywords from Google search
First of all, you do not need any paid tool, you can directly use Google. Suppose you have a makeup artist business and you work in Delhi. So you can type "Makeup Artist in Delhi" in the Google search box.
After searching, Google will give you some keyword suggestions like:
- Top 10 Makeup Artists
- Bridal Makeup Artist in Delhi
- Celebrity Makeup Artist in Delhi
By looking at these suggestions, you can extract many important keywords for yourself. Make sure to avoid keywords like "Top 10" as these are ranked for listing sites.
2. Use underscores
There is another trick in Google search. When you type a keyword in the search bar and put "_ (underscore)" in front of it, Google gives you more suggestions. For example:
_ Bridal makeup artist Delhi
_ Permanent makeup in Delhi
This helps you find words that may be in the middle of a user's search. These types of keywords give you more precise and related options.
3. Use the keyword planner
Now we will use Google's keyword planner. This tool will give you more information about any keyword such as:
- Monthly search volume
- Competition of the keyword
- Other related keywords
For example, by entering keywords like "makeup artist in Delhi" and "bridal makeup artist in Delhi" you can see how many people are searching for them every month. Apart from this, you can also know which keywords have more competition and which have less.
4. Use keywords in the right way
It is also very important to use keywords in the right place. You can place keywords in the following parts of your website:
- Title tag
- Meta description
- URL
- Content
- Image Alt tags
Include keywords naturally so that your website is SEO-friendly and your content looks relevant in the eyes of Google.
5. Analyze the competition
Take a look at your competitors' websites. See which keywords they are using. For example, if your competitor is ranking for bridal makeup, you can also focus on this keyword.
Conclusion
Keyword research is an ongoing process that helps you grow your business. By selecting the right keywords and placing them in the right places, you can improve your ranking on Google and get more traffic.
