Microsoft Ads Asset-Level Disapprovals: What Marketers Must Know
2 Dec 2025
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Advertising & Promotion
Draft the copy and targeting strategy for an ad promoting a Physical Industry Event. The ad must use Geo-Targeting to focus on a 5-mile radius around the event venue and focus on the networking benefit.
Draft a script for a YouTube Ad targeting the Consideration Phase (Mid-Funnel). The script must focus on a comparison or feature demonstration and avoid aggressive awareness messaging.
Draft the body copy, headline, and primary image concept for a Facebook Lead Generation Ad. The copy must use the PAS (Problem, Agitate, Solve) framework and include a clear, low-friction CTA (e.g., 'Get Your Free Guide').
Draft ad copy (headline and body) for a service that addresses the common objection: 'It's too complicated to switch providers.' The copy must use reassuring language and highlight a specific simplified onboarding process.
Explain the formula for calculating Effective Cost Per Mille (eCPM). Provide a numerical example showing how an ad with a total cost of 500 and 100,000 impressions translates into an eCPM.
Draft a script for a YouTube Ad targeting the Consideration Phase (Mid-Funnel). The script must focus on a comparison or feature demonstration and avoid aggressive awareness messaging.
Outline the strategy for creating a Custom Audience on Facebook based on website visitors. The audience must specifically target users who visited the Pricing Page in the last 30 days but did not convert.
Outline a hyper-specific targeting strategy for a B2B ad campaign on LinkedIn. The strategy must target users based on a combination of 3 specific Job Titles (e.g., 'Chief Marketing Officer') and 1 specific Industry.
Draft the copy and form fields for a LinkedIn Lead Generation Ad promoting a free e-book. The copy must focus on the professional benefit of the e-book and the form must request only 3 pieces of information (Name, Email, Job Title).
Propose a budget split (percentages) for an ad campaign between the Testing/Optimization Phase (initial 7 days) and the Scaling Phase (post-optimization). Justify the need for a lower budget during the testing phase.
Define the single, most important Conversion Goal for a LinkedIn Ad campaign targeting a free trial sign-up. Explain the difference between tracking Link Clicks and tracking Form Submissions and which metric is superior for ROI measurement.
Design the 15-second visual concept and text overlay for an Instagram Story Ad promoting a flash sale. The ad must use high-contrast visuals, a sense of urgency (countdown timer), and a clear Swipe Up CTA.
Explain the concept of a Dark Post (unpublished page post) in social media advertising. Describe two scenarios where a dark post is preferred over a standard boosted post (e.g., A/B testing, hyper-specific targeting).
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