Microsoft Ads Asset-Level Disapprovals: What Marketers Must Know
2 Dec 2025
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Technical SEO
Focusing on the Interaction to Next Paint (INP) metric, describe 3 ways JavaScript execution can block the main thread and provide a concise, technical solution for developers to address each issue.
I'm optimizing my XML sitemap. Define the ideal <changefreq> and <priority> values for 3 distinct page types: 1. Homepage, 2. Old Archive Blog Posts (5+ years), and 3. Daily News Articles. Justify your choices based on crawl budget optimization.
I suspect my crucial service pricing is not being rendered by Googlebot due to JavaScript. Outline the 3-step process to verify if Google is successfully rendering the content (e.g., using a specific Search Console tool) and a technical solution if rendering is failing.
Explain the negative SEO impact of a redirect chain (e.g., A > B > C > Final). Provide the ideal HTTP status code for a permanent link change and describe how to verify its correct implementation using a server-side tool.
I have an e-commerce site with filter parameters like ?color=red and ?sort=price. Provide the ideal URL parameter handling strategy for Search Console to prevent unnecessary crawling of duplicate content, assuming the pages are functionally identical.
Identify 5 common HTML tags or attributes (e.g., <center>, <font>) that are deprecated or harmful to modern SEO/accessibility and recommend the appropriate, correct CSS or semantic HTML replacement for each.
Explain what an Orphan Page is and its negative impact on SEO. Provide two specific, non-technical methods (not using a crawling tool) to manually identify potential orphan pages on a large blog.
For a blog using pagination (Page 1, Page 2, Page 3), describe the preferred method for handling indexation and link equity flow between the pages. Specify the correct use of rel="next" and rel="prev" tags and the recommended canonical tag strategy.
Provide 3 common methods by which Googlebot might be blocked from accessing critical CSS, JavaScript, or image files, which could hurt rendering. Detail the exact location (e.g., robots.txt, HTML) to check for these issues.
Act as a Technical SEO Auditor. Analyze the following robots.txt file content: [Paste robots.txt content here]. Identify any directives that could be harming search engine crawl budget or preventing the indexing of critical pages (e.g., product pages, primary blog index). Recommend the exact, revised lines of code needed to fix the identified issues, specifically ensuring the /checkout/ and /thank-you/ pages are not indexed, but all product pages are allowed.
Identify 5 common issues that contribute to a slow Time to Interactive (TTI) metric. For each issue, suggest a specific front-end optimization technique (e.g., lazy loading, code splitting) to resolve it.
Explain what a Soft 404 error is and why it negatively impacts SEO. Provide the specific HTTP status code that should be returned for a page that has genuinely been deleted and has no close replacement page, along with the correct implementation method.
Provide a 7-point checklist for ensuring a website is fully compliant with Google's Mobile-First Indexing. Focus on parity in content, structured data, and internal links between the desktop and mobile versions.
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