Microsoft Ads Asset-Level Disapprovals: What Marketers Must Know
2 Dec 2025
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Sales Enablement & Conversion
Draft an Upsell Email for a customer who has been a successful user of the Basic plan for 6 months. The email must use data (e.g., 'You've reached 90% of your limit') to prove they've outgrown the Basic plan and introduce the next tier's key feature.
Draft the copy for a Feature Release Announcement email (e.g., new Slack integration). The copy must focus on the user workflow that is now simplified, not just the name of the feature.
Draft the body copy for a Cart Abandonment Email. The email must be sent 1 hour after abandonment, use a friendly, helpful tone, remind the user of the items left behind, and include a clear, direct link back to the cart.
Draft the first Onboarding Email sent after a user signs up for a free trial. The email's single goal is to drive Activation. It must instruct the user on the single, most important action (the 'Aha!' moment) they should take immediately.
Draft a final email for an upcoming Subscription Renewal (sent 7 days prior). The copy must focus on the value received over the past year (e.g., 'You've processed X orders with us') and include a clear, single CTA to ensure the card is up-to-date.
Draft the answer to the FAQ question: 'Why is your product priced higher than Competitor X?' The answer must pivot the focus to long-term TCO (Total Cost of Ownership) and premium support.
Write a piece of copy for a product page that promotes the sense of Community and Belonging (e.g., 'Join a community of 10,000 successful users'). Include a CTA to join a private group or forum.
Draft a Post-Demo Follow-up Email. The email must attach the personalized proposal discussed, summarize the ROI points specific to the client's needs, and propose a final, low-friction decision meeting.
Draft the persuasive text that should appear above the pricing table on a tiered pricing page. The text must guide the user to the middle-tier plan by framing it as the most 'Popular' or 'Best Value' choice.
Draft a 4-step script for a sales rep to handle the objection: 'This sounds great, but the timing is bad; check back in 6 months.' The script must pivot the conversation to the cost of delay and propose a low-commitment next step (e.g., a resource package).
Draft the body copy for a product comparison page. The copy must clearly acknowledge the competitor's strength in one area (e.g., features) but then pivot to highlight your product's superiority in the customer's highest priority area (e.g., customer service, simplicity).
Draft a Lead Nurturing Email focused on building Authority. The email must present a statistic or piece of industry research, attribute it to the company's expert team, and offer the reader a chance to learn more from that expert (e.g., link to a white paper).
Draft the copy for a Subscription Confirmation Page. The copy must be reassuring, state the next steps (e.g., check email), and include a secondary CTA to get the user into the product immediately.
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