Microsoft Ads Asset-Level Disapprovals: What Marketers Must Know
2 Dec 2025
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Product & Roadmap Management
Outline a formal, 4-step process for Deprecating an old, low-usage feature. The process must include mandatory steps for user communication, technical sunsetting, and a plan for redirecting documentation/API calls.
You plan to integrate a new Generative AI feature into your product. Detail the risk assessment required, focusing on data privacy, cost predictability, and the impact on the existing user experience.
Craft a concise, 1-page Product Vision Statement for a new AI-powered project management tool targeting remote creative agencies. The statement must define the core problem, the target user, the primary benefit, and a measurable 3-year North Star Metric. Ensure the tone is inspirational and market-driven.
Establish a 3-tiered priority system for Bug Fixes (P1-P3). Define the criteria for a P1 (Critical) bug (e.g., blocks core functionality, affects 50%+ users) and set a mandatory Time-to-Fix (TTF) SLA (e.g., 4 hours) for P1 bugs.
Analyze the feature set of our two main competitors, [Competitor X] and [Competitor Y], in the email marketing automation space. Identify 5 features where our product currently has a competitive advantage (unique selling point) and 5 where we have a critical feature parity gap. Propose a brief mitigation strategy for the gaps.
Develop a clear guideline for maintaining UI Consistency across a growing application. Specify the tool (e.g., Figma, Storybook) used to house the Design System and the mandatory sign-off required from the UI/UX team before new features are merged.
Outline the goals and operational structure of a Customer Advisory Board (CAB). Define the ideal profile of the 10-15 members (e.g., industry leader, high-value client) and the expected frequency of meetings (e.g., quarterly).
Design the functional requirements for a public-facing Feature Request Portal. It must include user authentication, a voting mechanism, a status tracker (e.g., Planned, In Development), and moderation tools for the Product Manager.
List 5 distinct methods for collecting qualitative user feedback (e.g., heatmaps, in-app surveys, user interviews). Specify which method is best for understanding the 'why' behind user behavior.
Outline a policy for using Feature Toggles for an application. Define which features must use toggles (e.g., high-risk, new interfaces) and the process for removing the toggle from the codebase once the feature is stable and public.
Identify 5 small, non-core features that can be added to the product (e.g., small animations, custom themes) whose primary goal is to drive User Delight and positive word-of-mouth rather than core functionality.
Outline the structure of a Closed Beta Program for a new major feature. Define the criteria for selecting 20 ideal users, the mandatory feedback mechanisms (e.g., specific survey), and the required communication cadence.
Map the complete User Journey for a new user integrating your SaaS tool with their existing CRM. Identify 3 points of highest friction (potential drop-off) and propose a specific in-app intervention to guide the user past each point.
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