Microsoft Ads Asset-Level Disapprovals: What Marketers Must Know
2 Dec 2025
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Product & Roadmap Management
List 5 distinct methods for collecting qualitative user feedback (e.g., heatmaps, in-app surveys, user interviews). Specify which method is best for understanding the 'why' behind user behavior.
Craft a concise, 1-page Product Vision Statement for a new AI-powered project management tool targeting remote creative agencies. The statement must define the core problem, the target user, the primary benefit, and a measurable 3-year North Star Metric. Ensure the tone is inspirational and market-driven.
You plan to integrate a new Generative AI feature into your product. Detail the risk assessment required, focusing on data privacy, cost predictability, and the impact on the existing user experience.
Establish a 3-tiered priority system for Bug Fixes (P1-P3). Define the criteria for a P1 (Critical) bug (e.g., blocks core functionality, affects 50%+ users) and set a mandatory Time-to-Fix (TTF) SLA (e.g., 4 hours) for P1 bugs.
Develop a clear guideline for maintaining UI Consistency across a growing application. Specify the tool (e.g., Figma, Storybook) used to house the Design System and the mandatory sign-off required from the UI/UX team before new features are merged.
Outline the goals and operational structure of a Customer Advisory Board (CAB). Define the ideal profile of the 10-15 members (e.g., industry leader, high-value client) and the expected frequency of meetings (e.g., quarterly).
Analyze the feature set of our two main competitors, [Competitor X] and [Competitor Y], in the email marketing automation space. Identify 5 features where our product currently has a competitive advantage (unique selling point) and 5 where we have a critical feature parity gap. Propose a brief mitigation strategy for the gaps.
Outline a formal, 4-step process for Deprecating an old, low-usage feature. The process must include mandatory steps for user communication, technical sunsetting, and a plan for redirecting documentation/API calls.
Design a formal process for routing and prioritizing product feedback collected from the Sales and Support teams. Specify the system (e.g., Slack, Jira) used and the mandatory monthly meeting where this internal feedback is reviewed by the Product Manager.
Create a User Story Map for the new feature: 'Automated Compliance Check' for our HR software. Identify the key user persona (HR Manager), the 3 main activities they perform with the feature, and the specific success metrics that will validate that the feature is valuable post-launch.
Design the functional requirements for a public-facing Feature Request Portal. It must include user authentication, a voting mechanism, a status tracker (e.g., Planned, In Development), and moderation tools for the Product Manager.
Map the complete User Journey for a new user integrating your SaaS tool with their existing CRM. Identify 3 points of highest friction (potential drop-off) and propose a specific in-app intervention to guide the user past each point.
Outline the structure of a Closed Beta Program for a new major feature. Define the criteria for selecting 20 ideal users, the mandatory feedback mechanisms (e.g., specific survey), and the required communication cadence.
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