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Understanding Anchor Text: A Comprehensive Guide to Boosting SEO



What Is Anchor Text?

What Is Anchor Text?

Anchor text is the visible, clickable text in a hyperlink. It typically appears as blue and underlined, indicating that users can click on it to navigate to another webpage. The HTML structure for an anchor text is simple:

<a href="">This is an anchor text</a>

When rendered on a webpage, it appears like this: This is an anchor text

Why Is Anchor Text Important for SEO?

Anchor text is pivotal for both user experience and SEO. For users, it provides context about what they can expect when they click on a link. For search engines, anchor text helps understand the content and relevance of the linked page. Optimizing anchor text can significantly enhance a site's visibility and ranking.

Benefits of Optimized Anchor Text:

  1. Enhanced Crawling: Search engines use anchor text to crawl and index pages effectively.
  2. Improved Relevance: Descriptive anchor text helps search engines understand the context of the linked page, improving relevance for search queries.
  3. Better User Experience: Informative anchor text guides users, leading to higher engagement and lower bounce rates.

Different Types of Anchor Text

Understanding the types of anchor text is crucial for creating an effective SEO strategy. Here are the most common types:

Branded Anchor Text

Using your brand name as the anchor text.

Example: Reliablesoft

URL (Naked Link) Anchor Text

Using the URL of the page as the anchor text.


Domain Name Anchor Text

Using the domain name as the anchor text.


Generic Anchor Text

Using non-descriptive phrases.

Example: Click here, Read more

Exact Match Keywords

Using the exact keyword you want to rank for.

Example: SEO keywords

Partial Match Keywords

Using a variation of the keyword with additional text.

Example: Download our SEO checklist

Page Title

Using the exact title of the page.

Example: 15 SEO Tips For Beginners To Boost Your Rankings

Image Anchor Text

When an image is used as a link, the ALT text serves as the anchor text.

Anchor Text Best Practices for SEO

To maximize the SEO benefits of anchor text, follow these best practices:

1. Choose Relevant Text

Ensure that your anchor text is directly relevant to the linked content. Avoid generic terms like "click here" or "read more."

2. Avoid Using Naked Links

While using the URL as anchor text is not harmful, it is not the best practice. Opt for descriptive text that provides context.

3. Write Concise Anchor Text

Keep your anchor text short and to the point. Long anchor texts can be confusing and less effective.

4. Format Links Differently from Normal Text

Make your links stand out. Differentiate them using colors, underlines, or bold text to improve visibility and click-through rates.

5. Avoid Anchor Text Over-Optimization

Overusing exact match keywords can lead to penalties. Use a variety of anchor text types to maintain a natural profile.

Guidelines to Avoid Over-Optimization:

  • Diverse Anchor Text: Mix exact match, partial match, and branded anchor texts.
  • Trustworthy Links: Link to reputable websites and use nofollow attributes for untrusted links.
  • Natural Profile: Ensure your link profile looks natural and balanced.

6. Optimize Anchor Text for Internal Links

Internal links help distribute link equity and improve site navigation. Apply the same best practices but with less concern about over-optimization.

How to Analyze Your Anchor Text

Utilize SEO tools like Semrush, Ahrefs, or Screaming Frog to audit your anchor text. These tools can provide insights into your anchor text distribution and help identify areas for improvement.

Steps for Analyzing Anchor Text:

  1. Crawl Your Website: Use site audit tools to crawl your website.
  2. Generate Reports: Obtain reports on anchor text usage.
  3. Review Distribution: Analyze the variety and distribution of anchor text.
  4. Identify Issues: Look for over-optimization or non-descriptive anchor texts.
  5. Implement Changes: Adjust your anchor text based on the findings.

Key Learnings

Anchor text plays a critical role in SEO by providing context to search engines and improving user experience. By following best practices and regularly auditing your anchor text, you can enhance your website's visibility and ranking. Maintain a diverse and natural link profile to avoid penalties and ensure long-term SEO success.


Anchor text is a small yet powerful element in SEO and digital marketing. By understanding how to write and use anchor text effectively, you can improve your website’s search engine rankings and enhance user experience. Whether you are adding anchor text in HTML, WordPress, or any other platform, following best practices will ensure your anchor text contributes positively to your SEO efforts.

Understanding Anchor Text in SEO More Deeply with FAQ?

How to Add Anchor Text in My Facebook Post

Facebook does not directly support HTML anchor tags in posts. However, you can still share links with meaningful text. For instance, instead of pasting a raw URL, write a descriptive sentence and insert the link in a way that Facebook fetches the preview. This creates a pseudo-anchor text effect.

How to Add Anchor Text in SEO Video

In video content, use the description box to include anchor text. Write a detailed description and include hyperlinks with anchor text pointing to relevant resources. This helps in both SEO and providing additional context to viewers.

How to Add Anchor Text Link in Instagram

Instagram does not support clickable links in captions. However, you can use anchor text in your bio or stories. Write a compelling call to action in your bio with a shortened URL. For stories, use the "Swipe Up" feature (for accounts with over 10k followers) to link to external content with descriptive text.

How to Add Anchor Text on Plurk

Plurk supports HTML tags in posts. To add anchor text, use the <a> HTML tag. For example: <a href="URL">Anchor Text</a>.

How to Add Anchor Text to Website

Adding anchor text to your website involves using HTML. Write your desired text and wrap it with an anchor tag.
Example: <a href="">Visit our site</a>.

How to Add Anchor Text to WordPress

How to Add Anchor Text in WordPress

In WordPress, use the post editor to add anchor text. Highlight the text you want to link, click the hyperlink icon, and insert the URL. Ensure the text is descriptive and relevant.

How to Change Anchor Text in Wix

Use the Wix editor to modify anchor text in your site's elements.
By selecting text Option
How to Change Anchor Text in WixRefer to the Link option above

How to Change Anchor Text in Wix

How to Create Anchor Text in Blogger

  • Check to the Blogger section Menu's.
  • Else you can do directly by selecting text you want, then press ctrl + k and paste the link you want to do anchor in text.

How to Add Anchor Text with Link in HTTP

EzineArticles allows you to add hyperlinks in your articles. Use the HTML editor to insert anchor text.
Example: <a href="URL">Anchor Text</a>.

How to Add Link in Anchor Text

The fundamental method involves HTML. Wrap your text in <a> tags.
Example: <a href="">Your Text Here</a>.

How to Align Anchor Text in Middle in CSS

Use CSS to align anchor text. For center alignment:

a {
display: block;
text-align: center;

14. How to Apply Colour to Anchor Text

Use CSS to style anchor text. Example:

a {
color: white;

SEO Optimization Techniques

SEO Optimization Techniques

How to Build a Backlink Profile with Geographic Anchor Text

Use location-specific keywords in your anchor text to target regional audiences. Example: <a href="URL">New York SEO Services</a>.

How to Center Align an Anchor Text into a Div

Use CSS to center align text within a div:

div {
text-align: center;
Use CSS to center align text within a div
  • jQuery: Use jQuery to select the divs with your class and apply the class to them.

jQuery: Use jQuery to select the divs with your class and apply the class to them.

How to Change Anchor Text

Modify the text within the <a> tag. Example: <a href="URL">New Text</a>.

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