Sundar Pichai: Why Google Search May Change Forever

Sundar Pichai warns of extraordinary risk to Google Search

[{"selector":"#anim-d54f0f63-6cd9-4127-aafc-040345a039af [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-1.5902728059113613%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-b43590aa-8a3d-4a45-b241-9cea9a1602e3","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8c2e7722-168e-4bba-97a6-c19dc2262df5","keyframes":{"transform":["translate3d(0px, -622.44663%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0912a4b5-1ec4-4fbb-a3b4-926e4f5fbdea","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0753a875-7092-4dd3-a909-751261052f41","keyframes":{"transform":["translate3d(113.96825%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Is this the end of Google Search as we know it?

Why is this happening?

[{"selector":"#anim-62f42383-680d-418c-8726-f69d33c04b0e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(3.588240815588506e-13%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-4bc603be-c23d-4d1e-b4a0-d5440adb57d5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9c6a8f4f-e4da-4935-8165-659870a095a9","keyframes":{"transform":["translate3d(0px, -1680.06478%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-47de3452-060a-4a09-a5ff-6ed54857b0a6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-07e607bd-a11c-4fe1-862d-13bd63a2b965","keyframes":{"transform":["translate3d(113.96825%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] A judge ruled Google had a search monopoly Now DOJ wants changes that could reshape how billions search online!

What DOJ wants:

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Pichai says:

[{"selector":"#anim-2d124481-87c4-480b-8666-474ae8418a4f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(1.7367066702363019%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-e70b174d-c4bf-4af8-94b5-f645fc2f4a85","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d7af315c-4eb3-411d-a726-b0ebf1a62641","keyframes":{"transform":["translate3d(0px, -1753.59421%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bd895215-790c-4a46-8ba3-f2403977aee2","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-49d28571-f9a9-4f64-ab2a-e9df278cf720","keyframes":{"transform":["translate3d(113.96825%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] “This risks privacy & innovation. It’s like breaking Google Search itself!”

Privacy concerns

[{"selector":"#anim-f3897119-71e3-419b-978b-9fecd828e66f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(3.588240815588506e-13%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-5f127777-c036-4bf3-8f53-39f7e15e3d69","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-58655209-f32a-40b3-a458-8c185763ef11","keyframes":{"transform":["translate3d(0px, -1753.59421%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f49cbd6f-f61f-4dbf-907f-6abd1168f9e5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-752003a4-2643-417d-9f29-3612c6417668","keyframes":{"transform":["translate3d(113.96825%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] 🔐 “People search in their most vulnerable moments” Sharing search data = Huge privacy risk!

What about AI & Gemini?

[{"selector":"#anim-f2253ef0-fef4-481d-80b4-04e13fbde563 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(3.588240815588506e-13%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-2302c699-3a96-41a3-8bdc-761250c65c87","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c55425e1-0a2a-4b60-90e0-775f7b1114db","keyframes":{"transform":["translate3d(0px, -1753.59421%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6f1a6c22-525e-4f35-8af8-0ae6d6e0170b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d85b2a8a-61c5-4f93-974d-00f86e253116","keyframes":{"transform":["translate3d(113.96825%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] 🤖 DOJ says Google could boost Gemini AI Pichai: “OpenAI leads. Gemini still lags.

Pichai warns:

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What’s next?

[{"selector":"#anim-2171be96-c9d7-4dd4-a257-35c8d22cdf66 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(3.588240815588506e-13%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-492b8767-9cd1-4b99-b3f7-e5dec788b34e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d658ff8f-6aa3-4fdc-a89b-8b38c95a77cf","keyframes":{"transform":["translate3d(0px, -1753.59421%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-de9fc4fa-fffd-4ba8-b07a-c45f388788a3","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-295955f1-b55c-4699-837a-da73000e9bca","keyframes":{"transform":["translate3d(113.96825%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] 📅 Judge’s decision due by August ⚔️ Alphabet (Google) plans to appeal 🌍 The battle over Search isn’t over yet!

Stories

[{"selector":"#anim-13a9656a-44e3-4de4-a589-e78fb45accd1","keyframes":{"opacity":[0,1]},"delay":100,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-00f1a60c-19b6-4675-8df0-4d71b30fa2d1","keyframes":{"transform":["translate3d(-111.2426%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":100,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6c124741-5a9a-40cc-9556-e08577ae50df","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a2d365e7-d1fa-4b13-9249-434d2ede04bc","keyframes":{"transform":["translate3d(-116.23931%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-671f5c83-171d-42b2-a212-e2488de658e8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ac5651ac-fc48-4b92-9c64-05d8e7e3d92a","keyframes":{"transform":["translate3d(126.5432%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3d2d7c70-8cca-44b3-a386-c747615767d8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1d9f1715-8053-4d4b-bd43-82f7972ee4eb","keyframes":{"transform":["translate3d(-135.03651%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-707e5c89-1d94-4074-9125-4ea623d35183","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-615485d3-f5b4-45d7-8de4-83590e48fc8c","keyframes":{"transform":["translate3d(127.16049%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-108d4c55-a889-4bc1-95c9-af2fdf7acebd","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d341f8e5-977f-452a-a65a-56d62925f3c6","keyframes":{"transform":["translate3d(124.69136%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-163b6e59-1e21-478e-8cf2-aaffcc182a1a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1bec8844-a21c-4c81-98bb-cafb89a60548","keyframes":{"transform":["translate3d(-137.9562%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dea73c3c-f16e-4d61-8a6c-a095daa76b90","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f55a1be4-464b-4e01-ac98-49abcafb5a0a","keyframes":{"transform":["translate3d(124.69136%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-35751d4d-54e7-431a-85fb-64a6e4396a4a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9b2474fc-6d4e-4aa7-9ef8-5b529e11ff99","keyframes":{"transform":["translate3d(0px, 219.21298%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Visit our website Sundar Pichai warns DOJ’s antitrust remedies could break Google Search, risk privacy, block innovation & reshape how billions search the web.

Sundar Pichai warns of extraordinary risk to Google Search

Why is this happening?

What DOJ wants:

Pichai says:

Privacy concerns

What about AI & Gemini?

Pichai warns:

What’s next?

Stories

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