Google just launched a feature to pull marketing content from your existing materials! Scroll to see how it works and what it means for your business.
– ✅ Automatic signup to businesses’ marketing communications.
Google will extract marketing info in two ways:
– ✅ Direct submission when merchants add Google's dedicated email address to their marketing lists.
– ✨ Links to primary social media channels.
Google will extract marketing info in two ways:
– ✨ Highlighted social media content.
– ✨ Current and upcoming sales/promotions.
– 🖼️ Brand images and videos.
– 🗣️ Brand voice and values.
Google positions this program as a time-saving tool that leverages your existing marketing materials to boost merchant visibility across Search, Shopping, and Maps.
Increased visibility could raise brand protection concerns. It is unknown if Google will stop showing the ad if they see low engagement. Stay tuned to see what happens!
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