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7 Ways to Compare Keywords to Choose the Right Ones



In the ever-evolving landscape of SEO, selecting the right keywords can make or break your content strategy. The process of comparing keywords is essential for understanding which terms will drive the most traffic, align with your content goals, and provide the best return on investment. In this detailed guide, we'll explore seven effective methods to compare keywords, helping you make informed decisions that boost your site's visibility and performance.

Why Compare Keywords?

Before diving into the how-tos, it's important to understand the why. Keyword comparison is not just about picking words with the highest search volume; it's about finding the right balance between difficulty, relevance, and potential return. Effective keyword comparison can:

  • Increase Organic Traffic: By targeting keywords that are easier to rank for and more aligned with user intent, you can attract more visitors.
  • Improve Content Relevance: Ensuring your keywords match the search intent of your audience enhances user engagement.
  • Optimize Budget: Focusing on cost-effective keywords can maximize your ad spend efficiency in PPC campaigns.
  • Stay Competitive: Regular keyword comparison helps you adapt to changing trends and stay ahead of competitors.

How to Compare Keywords

Let's break down the seven methods to compare keywords effectively:

1. Compare by Keyword Difficulty

Keyword Difficulty (KD) measures how hard it is to rank for a particular keyword. This metric takes into account the strength of competitors currently ranking in the top positions for that keyword. Tools like Ahrefs, SEMrush, and Moz provide KD scores.

  • Low KD Keywords: These are easier to rank for but might have lower search volumes. Ideal for new websites or niche topics.
  • High KD Keywords: These have higher competition and are harder to rank for. Suitable for established sites with strong domain authority.

Strategy: Balance your keyword strategy with a mix of low and high difficulty keywords to ensure both short-term gains and long-term growth.

2. Compare by Search Volume

Search Volume indicates how often a keyword is searched for in a given timeframe, typically a month. Higher search volumes mean more potential traffic but often come with higher competition.

  • High Search Volume Keywords: Can drive significant traffic but are usually more competitive.
  • Low Search Volume Keywords: Easier to rank for but attract less traffic.

Strategy: Target a combination of high and low search volume keywords to balance traffic potential and ranking feasibility.

3. Compare by Search Intent

Search Intent reflects the reason behind a search query, which can be navigational, informational, commercial, or transactional. Understanding search intent helps tailor your content to meet user needs.

  • Navigational Intent: Users looking for a specific website or page.
  • Informational Intent: Users seeking information or answers.
  • Commercial Intent: Users researching products or services.
  • Transactional Intent: Users ready to make a purchase.

Strategy: Match your keywords to the appropriate content type to satisfy user intent and improve engagement and conversion rates.

4. Compare by CPC

Cost Per Click (CPC) is the price advertisers pay for each click on their ads. While this metric is primarily used in PPC advertising, it can also indicate the commercial value of a keyword.

  • High CPC Keywords: Often indicate high commercial intent and competitive bidding.
  • Low CPC Keywords: Less competitive and can be more cost-effective for advertising.

Strategy: Use CPC as an indicator of keyword value and competition, balancing high and low CPC keywords to optimize your PPC strategy.

5. Compare by Trend

Trends show how keyword popularity changes over time. Tools like Google Trends provide insights into whether a keyword's search volume is increasing, decreasing, or remaining stable.

  • Rising Trends: Keywords with increasing search volume can indicate emerging topics and opportunities.
  • Falling Trends: Keywords with decreasing search volume may be becoming obsolete.

Strategy: Focus on keywords with rising trends to capitalize on emerging topics and avoid those with declining interest.

6. Compare by Seasonality

Seasonality affects keywords that are popular at certain times of the year, such as holidays, events, or seasons.

  • Seasonal Keywords: High search volume during specific periods (e.g., "Christmas gifts" in December).
  • Evergreen Keywords: Steady search volume throughout the year.

Strategy: Plan your content calendar around seasonal keywords to take advantage of peak search times, while also maintaining a base of evergreen content for consistent traffic.

7. Compare by SERP Features

SERP Features are elements like featured snippets, knowledge panels, and local packs that appear on search engine results pages. Keywords that trigger these features can offer additional visibility and traffic opportunities.

  • Featured Snippets: Answer boxes at the top of the SERP.
  • Knowledge Panels: Information boxes on the right side of the SERP.
  • Local Packs: Maps and local business listings.

Strategy: Target keywords that trigger SERP features relevant to your content to enhance visibility and click-through rates.

Harness the Power of Keyword Comparison

By systematically comparing keywords using these methods, you can develop a robust SEO strategy that balances traffic potential, competition, and relevance. Use tools like Google Keyword Planner, Ahrefs, SEMrush, and Moz to gather data and make informed decisions. Regularly review and adjust your keyword strategy to stay aligned with evolving trends and user behavior.


Choosing the right keywords is a critical component of SEO success. By comparing keywords based on difficulty, search volume, intent, CPC, trend, seasonality, and SERP features, you can create a well-rounded strategy that drives traffic, meets user needs, and stays competitive. Keep your approach flexible and data-driven to adapt to changes in the digital landscape and maintain your site's visibility and performance.


Q: What is keyword difficulty?

A: Keyword difficulty measures how hard it is to rank for a particular keyword, considering the competition's strength.

Q: How does search volume impact keyword selection?

A: Search volume indicates how often a keyword is searched, helping prioritize keywords with higher traffic potential.

Q: Why is search intent important?

A: Understanding search intent ensures your content aligns with what users are looking for, improving engagement and satisfaction.

Q: What does CPC tell us about a keyword? A: CPC indicates the cost advertisers pay per click on ads for that keyword, reflecting its commercial value and competitiveness.

Q: How can trends influence keyword strategy?

A: Trends show how keyword popularity changes over time, helping identify emerging opportunities and avoid declining topics.

Q: What are seasonal keywords?

A: Seasonal keywords are popular during specific times of the year, such as holidays or events, and require timely content planning.

Q: What are SERP features, and why do they matter?

A: SERP features like featured snippets and local packs enhance visibility and click-through rates, making them valuable for keyword targeting.

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